Distru · 1 month ago
Head of GTM
United States
Full-time
Remote
Lead/Staff, Director/Executive
$220K/yr - $280K/yr
5+ years expDistru is the leading ERP in the cannabis industry, processing $3B in annual sales through its platform. The Head of GTM will lead the company's growth by developing and executing a multi-product go-to-market strategy, driving demand generation, and coordinating cross-functional efforts to enhance market presence.
CRMEnterprise Resource Planning (ERP)Software
Responsibilities
Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine
Own multi-product GTM strategy, including launch plans for new offerings
Build a structured experimentation system across channels, campaigns, and markets
Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
Build and refine state-by-state GTM motions for expansion, events, and partner programs
Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities
Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation
Influence positioning, competitive strategy, and storytelling across product lines
Qualification
Required
5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments
Experience directly managing sales and marketing teams (digital, brand, events, partnerships)
Proven track record driving pipeline, demand generation, and multi-channel growth
Strong background launching new products and coordinating cross-functional GTM plans
Hands-on experience with HubSpot and BI tools, plus comfort building reporting foundations
Creative thinker who brings fresh ideas for pipeline, channels, and storytelling
Ability to build trust, unify stakeholders, and elevate GTM thinking across the company
Preferred
Bonus points for experience in cannabis, commerce, marketplace, or supply chain software
Benefits
Fully remote work environment. We have teammates in 4 continents!
Competitive medical, dental and vision plan options for the employee and their dependents
18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
Competitive compensation structure including equity
Company
Distru
Distru is a seed-to-sale ERP platform that manages inventory, orders, and customer relations for the cannabis industry.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$9MKey Investors
Felicis
2024-11-20Series A· $6M
2019-06-03Seed· $3M
Leadership Team
Blaine Hatab
CEO
Azam Khan
Co-Founder | COO
Recent News
Company data provided by crunchbase