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ProperExpression · 4 weeks ago

Paid Media Strategist for US Agency

Latin America

Full-time

Onsite

Mid Level

4+ years exp

ProperExpression is a boutique growth marketing agency specializing in Wealth Management, SaaS, and Professional Services. They are seeking a Paid Media Strategist to architect campaigns that drive measurable growth, requiring hands-on experience in SEM and a strong command of various advertising platforms.

AdvertisingContent MarketingDigital MarketingEmail MarketingSEO

Hiring Manager

Nick Ilev

Responsibilities

Craft growth strategy for clients and lead advertising accounts

Work closely with clients, account managers, and other internal personnel to conceptualize, plan and execute advertising campaigns

Create and manage ad campaigns, budgets, bids, etc

Manage all pieces involved in running an ongoing successful advertising campaign: strategic, creative, copywriting, reporting and data analytics

Lead and manage the relationship with the external PPC agency team

Build reports, communicate progress to clients, and incorporate findings into future campaigns and best practices

Qualification

Google AdsLinkedIn AdsPaid Media StrategyGoogle AnalyticsExcel / Google SheetsB2B Lead GenerationCROPerformance MarketingData AnalyticsCommunication Skills

Required

4+ years of advertising / paid media experience with B2B or B2C lead-generation

Mastery of Paid Search, especially Google Ads and Bing Ads

Extensive experience with Google's marketing suite of products, including Google Analytics, Google Search Console, Google Ads, Google My Business, Tag Manager, etc

Mastery of Paid Social – Specifically LinkedIn Ads

Proficiency with display advertising and programmatic advertising

Mastery of Excel / Google Sheets – Vlookups, Pivot tables, the works

Ability to manage ad creation in close collaboration with the creative team

Experience with CRO and landing page optimization

Intimate knowledge of analytics

Keeps up-to-date on the latest technologies and advertising techniques/trends

Ability to be hands-on with tactics and campaign execution, while also driving and communicating high-level strategy

C1/C2 English fluency and the ability to work USA East Coast hours