Care.com · 1 month ago
Influencer Media & Partnership Manager
Dallas, TX
Full-time
Onsite
Mid Level
$90K/yr - $100K/yr
3+ years expCare.com is a consumer tech company dedicated to solving the challenges of finding quality care for families. The Influencer Media & Partnership Manager will manage influencer marketing initiatives, build relationships with creators, and oversee campaign execution and performance analysis.
Child CareElder CareHousekeeping ServicePetTutoring
Responsibilities
Drive the execution of Care.com’s influencer marketing initiatives across all social platforms
Identify, vet, and build relationships with influencers who align with brand and campaign goals
Partner with Growth/Media Lead, Creative, PR and Editorial teams to concept a range of influencer campaigns, from performance-driven content, to larger executions that are culturally relevant and integrated across multiple channels
Manage influencer contracting processes, coordinating with Legal and agency partners to finalize agreements
Oversee campaign logistics, timelines, deliverables, creative reviews, and go-live schedules
Review influencer creative for brand alignment, messaging accuracy, and compliance before posting
Maintain organized and detailed records of influencer contracts, content approvals, go-live schedules and final assets
Utilize campaign performance data to make strategic and creative recommendations to improve future influencer initiatives
Deliver finalized influencer assets to the Creative and Growth teams for broader brand usage
Collaborate with Legal, Finance, and external partners to ensure compliance, payment accuracy, and process consistency
Continuously improve workflows, tracking systems, and operational documentation to increase efficiency and scalability
Stay ahead of creator and social trends to identify new opportunities for Care.com to engage authentically and creatively
Qualification
Required
3–5 years of experience in influencer marketing, social media operations, or campaign management
Strong grasp of influencer marketing best practices from talent sourcing and creative briefing to campaign measurement
Proven ability to think both creatively and strategically you can brainstorm bold ideas and build the roadmap to execute them
Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously
Confident collaborator and strong communicator who can guide agency partners, creators, and internal stakeholders with clarity and empathy
Analytical mindset with the ability to translate performance data into actionable recommendations
Deep understanding of social platforms, creator culture, and evolving digital trends
You have a pulse on internet culture, you can sense the next viral moment before it hits your feed
You're the kind of person who knows which trends matter (and which to skip) and can translate cultural buzz into meaningful brand moments
Thrives in a fast-paced environment and enjoys balancing creativity with operational excellence
Preferred
Experience with broad, integrated brand partnerships is a plus
Familiarity with influencer marketing platforms (e.g., CreatorIQ, Grin, AspireIQ)
Benefits
Health coverage
Life & disability insurance
Generous 401K matching
PTO
Paid holidays
Company
Care.com
Care.com is where families go to find care and where caregivers go to find meaningful work.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$156.85MKey Investors
CapitalGIVPNew Enterprise Associates
2019-12-20Acquired
2016-06-29Post Ipo Equity· $46.35M
2014-01-24IPO
Leadership Team
Michelle Arbov
Chief Financial Officer
Digesh Kapadia
Director of DevOps
Recent News
San Diego Union-Tribune
2025-10-27
2024-10-11
Company data provided by crunchbase