Grand Circle Corporation · 14 hours ago
Senior Social Media Strategist
Boston, MA
Full-time
Hybrid
Senior Level
$110K/yr - $120K/yr
5+ years expGrand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. They are seeking a Senior Social Media Strategist to lead the development and execution of their organic social media strategy, focusing on platform strategy, content planning, and community engagement to drive measurable business impact.
LeisureTourismTravel
Responsibilities
Develop and execute strategy for all organic social channels (Facebook, Instagram, YouTube), delivering best-in-class social moments
Identify opportunities for expansion into new platforms and build business cases for supporting resources
Serve as the internal subject-matter expert on social trends, platform innovation, and cultural moments
Partner with paid media teams to align messaging and unify channel strategy
Collaborate with brand marketing to define social audience, channel, and creative strategies for omnichannel campaigns
In partnership with Creative, create, edit, and publish high-performing content that grows audiences, drives site traffic, and strengthens community
Manage a social content calendar aligned with brand campaigns, launches, and cultural moments
Source and curate user-generated content from travelers and brand loyalists
Ensure consistent messaging and brand stewardship across all platforms
Build and lead a structured testing roadmap for content, formats, messaging, and timing
Analyze performance data, uncover insights, and evolve strategies based on learnings
Communicate insights and socialize a culture of continuous experimentation
Support the team in executing a comprehensive community engagement strategy
Collaborate with PR and Customer Service on issue escalation or sensitive engagement moments
Support oversight of third-party review platforms including TripAdvisor, Yelp, Google Reviews, and Consumer Review
Qualification
Required
5–7+ years managing social channels and communities for a consumer-facing, fast-scaling brand
Proven track record of sustained organic growth across multiple social platforms
Experience adapting creative and copy to optimize performance by audience and channel
Strong analytical mindset with ability to translate data into strategy refinements
Experience designing and executing experiments that drove measurable results
Strong sense of visual storytelling, brand voice, and social-first creativity
Demonstrated ability to develop social plans aligned to broader marketing initiatives
Passion for travel
Preferred
Prior travel or hospitality experience
3+ years of people management experience
Benefits
Highly subsidized medical, dental, and vision plans, on-site gym, holistic wellness programs.
Substantial PTO, 11 paid holidays, Summer Fridays, and generous parental leave (12–16 weeks at 100% pay).
50% off trips for you + a companion, 25% for immediate family, and exclusive associate travel deals.
401(k) with company match, life insurance, disability coverage.
Tuition assistance, professional development, and overseas travel opportunities.
Commuter benefits, FSAs, pet insurance, discounts, and paid volunteer time off.
Company
Grand Circle Corporation
Grand Circle Corporation is a travel agency specializing in small ship and river cruising trips.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian FitzGerald
Chief Executive Officer
Anthony Bissanti
Senior Vice President Finance
Recent News
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