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Bloomreach · 1 month ago

Senior Product Marketing Manager, Strategic Verticals

United States

Full-time

Remote

Senior Level

$100K/yr - $140K/yr

6+ years exp

Bloomreach is building the world’s premier agentic platform for personalization, revolutionizing how businesses connect with their customers through AI agents. The Senior Product Marketing Manager will lead the go-to-market strategy for strategic verticals, defining how Bloomreach addresses unique industry challenges and enabling teams to communicate effectively across the customer journey.

Information TechnologyMarketing AutomationSoftwareWeb Development

Growth Opportunities

Responsibilities

Own the GTM strategy for strategic verticals; define ICPs, key pain points, use cases, and Bloomreach’s differentiated value

Build and maintain industry-specific messaging frameworks, solution narratives, and proof points

Analyze trends, competitors, and customer dynamics within each target vertical

Partner with customer success and customer marketing to build industry-specific proof points and success stories

Drive alignment between Product, Sales, Channel and Marketing for each vertical

Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning

Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

Qualification

Product MarketingGTM StrategyB2B SaaSVerticalized MarketingAudience SegmentationMessaging FrameworksMarket AnalysisCustomer SuccessCross-Functional CollaborationCommunication Skills

Required

6+ years of Product Marketing or GTM experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms

Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries

Proven success in crafting messaging and enablement that moves the pipeline

Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

Benefits

Health care including medical, dental, and vision insurance

401k Plan with employer contribution

Employee Assistance Program -- with counselors -- is available for non-work-related challenges.

Subscription to Calm - sleep and meditation app.

We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.

We facilitate sports, yoga, and meditation opportunities for each other.

Extended parental leave up to 26 calendar weeks for Primary Caregivers.

Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.

Everyone gets to participate in the company's success through the company performance bonus.

We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.

We reward & celebrate work anniversaries -- Bloomversaries!