Patterson Companies, Inc. · 4 hours ago
Product Marketing Manager
St Paul, MN
Full-time
Hybrid
Mid, Senior Level
$96K/yr - $121K/yr
5+ years expPatterson Companies, Inc. is seeking a Product Marketing Manager to drive the commercial success of Patterson Brand products post-launch. This role focuses on developing and executing marketing strategies to increase product adoption, revenue, and market share while collaborating with cross-functional teams.
Health CareMedical DeviceVeterinary
Responsibilities
Develop and implement annual downstream marketing plans to support revenue growth and product adoption
Create compelling value propositions, messaging, and positioning for Patterson Brand products
Develops and manages KPI's for success, robust profitable pipeline, increased customer mix, and market penetration
Work with Customer Marketing to design and execute promotional campaigns, digital marketing initiatives, and brand awareness
Partner with digital and e-commerce teams to optimize online presence
Provide training and resources to the sales team to ensure effective product positioning
Develop sales collateral, presentations, and competitive comparison tools
Serve as the voice of the customer by conducting market research and gathering feedback from customers. Monitor competitive landscape and identify opportunities for differentiation
Manage post-launch activities, including pricing strategies, promotional programs, and product performance analysis
Collaborate with other product managers, Marketing, Sales, Portfolio Management, and Operations to ensure successful execution of product roadmaps and marketing initiatives
Comply with Company and department policies and standards; performs other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Business or related field
5 years in product marketing or product management
Strong understanding of downstream marketing and commercialization strategies
Excellent communication, presentation, and project management skills
Exceptional analytical skills to synthesize complex data from multiple sources into actionable insights that drive informed decisions and measurable outcomes
Ability to approach portfolio development from a creative, strategic, commercial, and analytical perspective
Experience with CRM and digital marketing platforms
Preferred
1 year experience in dental, medical device, or healthcare industries
Company
Patterson Companies, Inc.
Patterson strengthens the oral and animal health markets in North America and the United Kingdom.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-12-11Acquired
1992-11-06IPO
Leadership Team
Mark S. Walchirk
President and CEO
Tony Pellerin
Vice President, Strategy / Corporate Development / M&A
Recent News
GlobeNewswire
2026-01-16
Morningstar.com
2026-01-07
Company data provided by crunchbase