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ZestyAI · 1 month ago

Growth Marketing Specialist (Remote, Canada)

Canada

Full-time

Remote

Entry, Mid Level

2+ years exp

ZestyAI is the leading decision intelligence platform for the property and casualty (P&C) insurance industry, and they are seeking a Growth Marketing Specialist to help transform their data and creativity into market momentum. The role focuses on executing and optimizing multi-channel ABM campaigns, building audience segmentation strategies, and refining campaign performance to drive growth.

AnalyticsArtificial Intelligence (AI)InsurTechMachine LearningProperty InsurancePropTechReal EstateSoftware

Growth Opportunities

Responsibilities

Execute and optimize multi-channel ABM campaigns across email, paid, and other channels

Build and QA emails in MailChimp and ActiveCampaign, including layout, automation, and segmentation

Develop and maintain audience segmentation strategies, targeting the right message to the right account and contact at the right time

Design and manage customer nurture programs that deepen engagement across the funnel—from awareness through retention

Launch and refine LinkedIn Ads — testing targeting, copy, and creative for performance

Develop and optimize Unbounce landing pages for conversion

Write, edit, and polish short-form copy for emails and ads (no agency handoffs)

Ensure accurate tracking and attribution (UTMs, lead source, Salesforce connections)

Manage campaign timelines, testing, and performance dashboards

Maintain brand consistency while bringing in new ideas for speed and performance

Report insights and learnings to the Senior Director of Marketing to inform future campaigns

Qualification

Demand generationMulti-channel ABM campaignsMailChimpActiveCampaignUnbounceLinkedIn AdsMarketing automationEmail copywritingAdobe/CanvaFigmaHTML/CSSMarketing attributionCollaborationDetail-oriented

Required

2–5 years of experience in demand generation, B2B growth, or campaign execution

Builder mindset: you thrive on launching and improving, not endless planning

Detail-driven executor: equally comfortable building workflows and writing sharp, concise copy

Collaborative and growth-minded: able to take high-level direction, learn quickly, and translate ideas into execution

A strong eye for design: you don't need to be a designer, but you know what looks good and feel confident working in Adobe/Canva to pull together high-conversion assets

Strong proficiency in MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads and marketing automation platforms (or similar tech stack)

Experience writing email and ad copy with clear, confident calls to action

Comfort with layout tools like Figma, Canva, or light HTML/CSS

Familiarity with marketing attribution and basic reporting (especially around SQLs and pipeline)

Self-sufficient, responsive, and excited to move fast without red tape