Fastline Marketing Group · 2 months ago
Vice President of Marketing and Technology
Buckner, KY
Full-time
Onsite
Director/Executive
10+ years expFastline Marketing Group is the innovative consumer resource and marketing partner of choice for the agricultural community. The VP of Marketing & Technology will lead a team to develop marketing strategies, enhance digital tools, and drive initiatives that align marketing with technology to support company growth and customer engagement.
AdvertisingMarketingSEO
Responsibilities
Develop and execute an integrated strategy that aligns brand growth, digital transformation, and revenue goals
Establish a 1–2-year roadmap connecting marketing initiatives with technology infrastructure and product capabilities
Increase qualified leads, conversions, and customer lifetime value through data-driven marketing and digital innovation
Grow website traffic, auction bidder engagement, and lead generation through SEO, paid digital media, and content strategy
Improve ROI on internal & customer campaigns through advanced analytics, attribution modeling, and automation
Elevate brand recognition and consistency across all channels
Lead development of new digital tools, CRM enhancements, or AI-driven efficiencies such as chat systems or improved user flow
Lead customer and consumer research to refine market segmentation and value propositions
Improves alignment between marketing, IT, sales, and product teams
Drive initiatives that streamline workflows and improve information flows
Build a unified data architecture that supports real-time insights across the company
Directs marketing team on creation of advertising and sales collateral materials and resources
Oversees digital product team on the development of email, social media, PPC, SEO, digital and traditional print campaigns
Reduce system vulnerabilities and ensure continuity planning
Maintain compliance with data protection standards
Support sales team on sales calls, presentation and advertising strategy development
Travel with President and sales associates to visit customers and prospects as well as attending trade shows
Gathers, analyzes, and compares competitor data
Recruits and develop high-performing marketing and technology teams
Reports to the President
Qualification
Required
Bachelor's degree in Marketing, Information Systems, or a related field
10+ years of progressive leadership experience in marketing, technology, or digital transformation
5+ years in senior management
Experience in agriculture industry a plus
Superior attitude, work ethic, and communications skills
Ability to manage multiple projects and people
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Tuition reimbursement
Vision insurance
Company
Fastline Marketing Group
Established in 1978, Fastline Marketing Group has evolved from a farm machinery print catalog to a full-service marketing agency serving the agricultural community.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim Hughey
Chief Creative Officer (CCO)
Raylene Blair
Assistant to the CEO
Company data provided by crunchbase