D3 · 2 months ago
Growth Lead (DOMA)
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
4+ years expD3 is building the world’s first purpose-built blockchain for DomainFi, aiming to revolutionize how domain names are owned, traded, and leveraged. The Growth Lead will be responsible for driving sustainable onchain adoption for the Doma Protocol, focusing on growth strategies, user acquisition, and community development.
Domain RegistrarInformation TechnologySoftwareWeb3
Responsibilities
Design and execute comprehensive growth strategies that drive sustained onchain activity across Doma Protocol and its ecosystem products
Develop sophisticated user acquisition and retention frameworks that go beyond mercenary liquidity—focusing on power users, domain traders, DeFi natives, and developers building on Doma
Own all growth metrics: DAUs, transaction volume, domain tokenization rate, protocol revenue, and cohort retention curves
Build growth models that identify leading indicators and optimize for long-term protocol health over vanity metrics
Launch and iterate on growth experiments rooted in onchain behavior: liquidity mining that rewards genuine activity, trading competitions that drive volume, builder incentives that create ecosystem value
Design tokenomics and incentive structures that align stakeholder behavior with protocol growth—avoiding the airdrop farming playbook that destroys communities
Partner with BD and product teams to identify growth opportunities in partnerships (ENS integration, registrar deals representing 30M+ domains), cross-chain expansion (Solana, Base, Avalanche, Ethereum), and new market verticals
Leverage data analytics to understand user segments, optimize conversion funnels, and identify where onchain friction exists
Build and scale engaged communities of domain traders, DeFi users, and Web3 developers who see Doma as infrastructure, not a flip
Develop strategic relationships with DAOs, protocols, and onchain institutions that can drive meaningful domain adoption and protocol usage
Lead market expansion into key regions (particularly Asia where domain trading culture is strong), working with local KOLs and communities in authentic ways
Coordinate major conference presence, ecosystem announcements, and strategic moments that drive sustained attention and adoption
Build and lead a high-performance growth team as we scale—recruiting specialists in onchain analytics, growth marketing, community, and partnerships
Work closely with product, engineering, and BD to ensure growth insights directly inform product roadmap and feature prioritization
Establish growth operations: reporting cadences, experimentation frameworks, budget allocation models, and performance dashboards that keep the team accountable to metrics that matter
Qualification
Required
Proven Track Record: 4+ years driving growth for tier-1 DeFi protocols, L1/L2 infrastructure, or serious onchain applications. You can point to specific growth initiatives you led that resulted in measurable, sustained onchain activity increases
Onchain Expertise: Deep understanding of DeFi mechanics, liquidity dynamics, tokenomics design, and what actually drives sticky user behavior versus what attracts farmers. You know the difference between TVL and real usage
Data-Driven Operator: Exceptional analytical skills with experience using Dune Analytics, Nansen, or similar onchain analytics platforms. You make decisions based on wallet behavior, cohort analysis, and funnel metrics—not intuition
Growth Toolkit Mastery: Track record launching successful growth campaigns that go beyond airdrops: liquidity mining programs, referral mechanisms, points systems that convert to retention, strategic partnerships that unlock new user bases
Builder Mentality: You understand protocol mechanics deeply enough to partner with technical teams. You can read smart contracts, understand how protocols work under the hood, and translate technical capabilities into growth opportunities
Strategic Communicator: Ability to articulate complex growth strategies to leadership, inspire communities with authentic messaging, and represent the protocol publicly at major industry events
Scrappy Execution: Comfort operating in fast-moving, resource-constrained environments where you need to prioritize ruthlessly and move quickly from insight to execution
Preferred
Experience growing protocols in emerging categories or creating new onchain primitives (you've built a playbook for something that didn't exist before)
Background in domain trading, DNS infrastructure, or real-world asset tokenization
Strong connections and language proficiency in Asian markets, particularly China and Korea, where domain trading culture and Web3 adoption intersect
Experience with cross-chain growth strategies—understanding how to drive adoption across multiple L1s/L2s simultaneously
Technical background or previous engineering/product experience that helps you work seamlessly with technical teams
Active presence in crypto communities with credibility built on substance, not engagement farming
Track record working with early-stage, well-funded protocols backed by tier-1 VCs (Series A+ experience)
Direct experience launching trading products, marketplaces, or AMMs where liquidity bootstrapping was critical
Company
D3
D3 is a domainFi network that connects Web3 ecosystems with users on the root layer of the internet.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$30MKey Investors
ParadigmShima Capital
2025-01-29Series A· $25M
2023-09-05Seed· $5M
Leadership Team
Fred Hsu
Co-Founder and CEO
Recent News
2025-12-11
2025-10-05
Company data provided by crunchbase