The Bristal Assisted Living · 2 months ago
Director of Community Relations
North Hills, NY
Full-time
Onsite
Director/ExecutiveThe Bristal Assisted Living is a premier senior care organization seeking a Director of Community Relations to enhance their community engagement and sales efforts. The role involves inside sales and community outreach to generate leads and cultivate new business referral sources, while also managing marketing efforts and maintaining relationships with prospective residents and referral sources.
Health CareHospitalNon Profit
Responsibilities
Greeting all visitors in a warm, friendly and engaging manner
Answering inquiry calls with a professional demeanor and obtaining the most information about the caller in an effort to schedule a visit
Strategically collaborating with the Executive Director to create an effective resident referral program and converting those referrals to residents
Conducting tours of the community for prospective residents and their families; appointments to be pre-planned and well thought out
Understanding the Salesforce system and maintaining an active prospect database
Collaborating with The Bristal and other community referral sources
Following sales training systems and incorporating, where appropriate, the methods found in sales training manuals on public file
Following up regularly with prospective residents, and making a minimum number of outgoing calls per day with the goal of scheduling visits
Following up regularly with referral sources and allocating one day of outreach per week to doctors, elder law attorneys, hospitals, rehabs, etc
Completing all required move-in paperwork and collecting rent monies due prior to move-in and assisting new residents in getting acclimated
Managing all marketing inventory, as directed
Creating and/or hosting various marketing and sales events
Conduct ongoing networking with outside referral sources
Belonging to and attending SUN (Senior Umbrella Network) as well as attending at least one additional local community association’s meeting each month for the purpose of attaining leads and community visits
Overseeing the accuracy of available apartment inventory
Maintaining weekly traffic and census reports and completing a weekly outreach report
Completing quarterly marketing strategy and competitive analysis reports to be submitted to the Executive Director, Senior Vice President of Operations and VP of Marketing at requisite intervals
Perform other duties as assigned by the Executive Director
Qualification
Required
A proven ability to meet or exceed sales objectives
Must have the ability to “close the deal”
Top-notch prospecting, networking, relationship-building and new business development skills
Ability to connect as a trusted advocate and sell in a consultative manner
Exceptional interpersonal and relationship-building skills a must, possessing the ability to clearly and calmly relate to and communicate concisely with a diverse group of people
Professional image and an eye for excellence in detail
Exceptional telephone and communication skills
Ability to relate well to seniors, their families and their advocates
Natural organizational skills with the ability to concentrate on many tasks at once
Computer literate with knowledge of Microsoft Office
Must be a Notary Public or be committed to obtaining a license within 6 months of hire
Patience, perseverance and follow-through a must
Ability to relocate to North Hills, NY 11040 before starting work
Preferred
Bachelor's Degree in Business or Marketing
Sales or business development experience in an assisted living, healthcare, hospitality or similar environment
Marketing: 1 year
Sales: 1 year
Driver's License
Benefits
Salary increases based on annual performance
Annual team appreciation events, quarterly team appreciation bonuses, and an annual holiday bonus
401K plan
AFLAC Benefits
Company-paid life insurance policy
PTO days, company-paid holidays, with a PTO cash-out option annually
Optional lunch for all employees
Available health, dental and vision coverage
Company
The Bristal Assisted Living
The Bristal Assisted Living
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-08-29
Company data provided by crunchbase