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Vuori · 1 day ago

Executive Creative Director

Carlsbad, CA

Full-time

Onsite

Director/Executive

$350K/yr - $390K/yr

15+ years exp

Vuori is re-defining what athletic apparel looks like, integrating fitness, creative expression, and everyday life. The Executive Creative Director will elevate the brand's creative vision across all touchpoints, lead a high-performing team, and ensure a cohesive consumer experience through storytelling and digital experiences.

ApparelBrand MarketingE-CommerceFashionMarketingRetailSales

Responsibilities

Set and own the creative Vision: Define and lead the creative direction across brand, product, retail, and digital to ensure a cohesive and inspiring consumer experience

Build and Inspire: Lead, mentor, and scale a high-performing creative team—instilling a culture of curiosity, collaboration, and bold creative thinking

Lead the Work: Partner closely with the key Marketing & Channel Leaders - VP Integrated Marketing, VP Brand Partnerships & Activations (inclusive of retail & community), VP Brand Experience - to bring creative excellence and consistency to every brand & partner moment

Lead the brand’s overall visual and voice: Defining the brand’s visual identity and voice in market

Storytelling & Campaigns: Own brand storytelling—from seasonal campaigns and product launches to athlete, influencer, and community narratives

Champion the Consumer: Collaborate with the Consumer Insights team to deeply understand who our consumer is, what inspires them, and how they engage with the brand—translating these insights into creative that feels personal, relevant, and aspirational

Product Storytelling: Partner with merchandising, design, and product marketing to translate product truths into emotionally resonant creative concepts

Elevate the Aesthetic: Partner with the Design team to ensure the brand aesthetic, color, and style direction are cohesive across product and storytelling—building a unified visual language that connects what we make to how we show up in the world

Cultural Relevance: Identify emerging cultural trends, voices, and visual directions that can authentically amplify the brand’s presence in culture

Digital Experience: Oversee creative for all digital platforms including UX/UI, web, email, and social; ensure work is both brand-right and performance-driven

Creative Standards: Ensure every piece of creative output—no matter the channel—meets a world-class standard of craft, clarity, and originality

Qualification

Creative leadershipDigital storytellingBrand identity developmentTeam buildingCross-functional collaborationCultural awarenessStrategic thinkingPresentation skills