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Bloomreach · 1 day ago

Senior Product Marketing Manager, Customer Growth

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $140K/yr

6+ years exp

Bloomreach is building the world’s premier agentic platform for personalization, revolutionizing how businesses connect with their customers through AI agents. The Senior Product Marketing Manager for Customer Growth will drive revenue growth by analyzing data to identify opportunities for cross-sell and upsell, while collaborating with internal teams to execute effective marketing strategies.

Information TechnologyMarketing AutomationSoftwareWeb Development

Growth Opportunities

Responsibilities

Define the customer growth strategy by understanding customer segments, value drivers, and expansion pathways

Develop messaging and positioning that articulate the value of additional products and features for current customers

Analyze account data and revenue patterns using tools like Salesforce & CPQ to identify expansion opportunities

Track and measure the performance of customer growth initiatives, providing visibility through dashboards and reporting

Craft clear, differentiated messaging that communicates the value of additional products, modules, or capabilities to existing customers by segment

Own the GTM strategy and execution for cross-sell and upsell motions

Build growth playbooks that tie product capabilities to tangible customer outcomes

Develop proof points, case studies, and ROI materials that showcase customer expansion success

Organize technical trainings with the product team for Solution Architects and Delivery Managers, on implementation and best practices

Design and deliver roadmap enablement programs for Customer Success Managers — focusing on how to present the roadmap, frame it in customer outcomes, and position upcoming capabilities

Create enablement kits (talk tracks, FAQs, objection handling guides) to ensure renewal and expansion conversations are consistent, confident, and value-based

Work closely with Product to understand roadmap priorities and expansion levers

Partner with Sales and CS leadership to operationalize expansion plays and track progress against goals

Represent the voice of the customer in roadmap discussions and growth planning

Partner with RevOps and Finance on customer growth patterns and expansion opps

Qualification

B2B SaaS marketingData analysisSalesforceTableauExcelCross-sell strategiesUpsell strategiesEnablement skillsIndependent operationCommunication skillsStorytelling