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Cambium · 1 month ago

Senior Manager Demand Generation

San Francisco

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $145K/yr

5+ years exp

Cambium is a growth stage start-up focused on transforming salvaged lumber into Carbon Smart Wood™. They are seeking a Senior Manager Demand Generation to drive demand and grow revenue through scalable marketing programs across their business units.

Artificial Intelligence (AI)Environmental ConsultingManufacturingProfessional Services

Responsibilities

Own and scale go-to-market channels: Lead multi-channel demand generation across our portfolio (Mill Market, Carbon Smart Wood™, and Mass Timber). Manage end-to-end execution—from campaign planning to iteration—across paid media, social, email, SEO, partnerships, and events, focusing on delivering qualified pipeline and measurable ROI

Operationalize and scale with marketing tech: Maximize the impact of our marketing tech stack. You know how to get the most out of HubSpot, automation tools, and analytics platforms—and you're excited about building scalable systems that drive efficiency and insight

Test, learn, repeat: Run structured experiments across messaging, channels, and audiences—and use what you learn to drive smarter, faster growth

Design ABM programs: Build and execute targeted ABM campaigns for high-value B2B prospects in architecture, construction, and sustainability-forward organizations. Tailor outreach and creative to drive engagement across key decision-makers

Partner with sales: Create enablement tools and lead processes that boost conversion and shorten deal cycles

Qualification

Demand generationB2B marketingHubSpotGoogle AnalyticsCampaign managementABM programsContent creationAnalytical skillsBuilder mentalityMission-drivenStorytelling