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EndeavorB2B · 3 hours ago

Head of Content, Stormwater Solutions/Editorial

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $67K/yr

7+ years exp

EndeavorB2B is a rapidly growing US-based B2B media and events company founded in 2017. The Head of Content is responsible for the vision and execution of content aimed at informing, educating, and engaging industry audiences, while developing editorial strategies and high-quality multimedia content.

B2BMedia and EntertainmentPublishing

Responsibilities

Advise, strategize and deliver editorial direction for the brand in line with subjects impacting the stormwater industry

Develop and create written and multimedia content to drive quality traffic to various platforms to inform the stormwater industry on complex topics and trends

The Head of Content acts as the face and voice of their brand and the industry they serve

They are responsible for determining and maintaining the editorial strategy, tone, and angle for the brand that best meets the needs and expectations of their target audience

They set high editorial standards and actively train, mentor, and coach their teams to meet them

Internally, they act as champions for the audience, working closely with sales, marketing, and audience development teams to communicate their needs and ensure alignment

Externally, they strive to become the leading voice in their markets through editorials, articles, videos, podcasts, social media and live or digital events

Craft timely, quality content to deliver value-based, meaningful information for your audience

Actively monitor key metrics and regularly adjust editorial tactics to account for the trends they report

Assist in the development, planning, and execution of brand events

Raise the profile of the brand and its staff by publishing and promoting industry-leading content

Launch/maintain and lead editorial advisory board activities

Speak at live and digital conferences and events in your industry

Work closely with sales, marketing, and audience development teams to ensure alignment and brand success

Implement SEO Best Practices: Craft compelling headlines and meta descriptions, conduct keyword research, and apply internal linking strategies to boost search visibility

Manage Visual and Editorial Assets: Source and manage images, charts, and other multimedia elements to support content production

Collaborate Across Editorial Teams: Participate in planning meetings, pitch content ideas, and contribute to cross-functional initiatives

Ensure Compliance and Quality Standards: Uphold copyright, attribution, and editorial standards to maintain content integrity and legal compliance

Support Script and Outline Development: Assist in creating scripts or outlines for short-form videos, webinars, and audio content

Qualification

Editorial leadershipContent creationSEO best practicesVideoPodcast editingAP Style knowledgeAdobe Creative SuiteSocial media platformsJournalism ethicsMicrosoft OfficeStormwater industry knowledge

Required

Bachelor of Arts in Journalism, Communications or related field

7-10 years experience in writing and editing content for a specific audience

3-5 years experience in editorial leadership

Basic understanding of SEO/GEO, analytics, AI, Social Media platforms

Knowledge of AP Style

Knowledge of Microsoft Office platforms (Word; Excel, Outlook, Teams)

Knowledge of Adobe Creative Suite (InDesign; InCopy, Acrobat)

Familiarity with Photoshop a plus

Proficiency in creating and editing video and podcasts

Knowledge of journalism best practices and ethics

Responsible for the vision and execution of content in line with audience needs in order to inform, educate and engage existing and new qualified industry audiences