Apply on Employer Site

Snap Inc. · 1 day ago

Lead, SMC Marketing

Los Angeles, CA

Full-time

Onsite

Lead/Staff

$142K/yr - $214K/yr

8+ years exp

Snap Inc. is a technology company that believes in the power of the camera to enhance communication and improve lives. They are seeking a Lead, SMC Marketing to develop and execute marketing content strategies that drive advertiser growth and support global revenue programs for small and medium customers.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights

Own and develop customer centric content strategy that directly supports SMC’s global revenue programs

Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative

Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys

Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising

Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience

Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Qualification

Marketing content creationData-driven decision makingSales enablement strategyCreative design leadershipDigital advertising experienceMultitasking abilityGoogle AnalyticsFigmaCollaboration skillsAdaptability

Required

BS/BA degree or equivalent years of experience

8+ years experience in building and creating marketing content

Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results

Understanding of what type of education resonates for different audiences

Experience leading internal creative design and web development teams

High comfort with data driven decision making and ability to translate data into actionable content recommendations

Ability to consistently uplevel content, while keeping in mind business goals

Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

Experience or familiarity in working with the media or digital advertising industry

Preferred

Direct experience with hands on sales enablement content creation

Passion for change, Snapchat, and creativity!

Experience with tools Google Analytics and Figma is a plus

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (394)

2024 (366)

2023 (332)

2022 (356)

2021 (318)

2020 (237)