SBH Fashion · 1 day ago
Digital Director
New York, NY
Full-time
Hybrid
Director/Executive
$140K/yr - $140K/yr
6+ years expSBH Fashion is seeking a Digital Director to enhance their e-commerce performance and oversee digital platform execution. This role involves leading a team to ensure seamless commerce experiences and driving improvements in speed, SEO, and conversion through effective digital strategies.
FashionLifestyle
Hiring Manager
Barbara Meyer
Responsibilities
Oversee performance and reliability of the brands BigCommerce platform and its integrations (SAP, CRM, Pipedrive), resolving issues such as broken links, missing products, navigation, and page speed inefficiencies
Define and deliver prioritized digital roadmaps, managing external agencies and partners to ensure timelines, budgets, and standards are met
Partner with IT to ensure robust data flows, integrations, and security across all systems
Drive conversion rate optimization across B2B and B2C channels through enhanced search, dynamic pricing, catalog visibility, and transactional functionality
Implement ongoing SEO and site hygiene improvements, using analytics to track performance and identify opportunities
Use analytics tools to track performance and identify improvement opportunities
Translate business goals into clear digital deliverables, overseeing sprint planning, testing, and QA to ensure smooth deployment
Maintain transparent reporting on performance, ROI and defined KPIs including conversion, engagement and trade activation
Manage the digital P&L, forecasting revenue, cost efficiency and ROI from all digital initiatives
Oversee evolution of site content and storytelling tools that inspire designers, ensuring online presence reflects its craftsmanship and design authority
Partner with Marketing, Product, Sales, and the VP of Marketing & Digital to align digital delivery with brand, trade, and commercial goals
Lead agencies and cross-functional teams with clarity, accountability and collaboration to achieve quality and value in all digital initiatives
Lead, mentor and develop the Digital Product Content Manager and Digital Designer, fostering a team that balances technical precision, visual design and content excellence
Cultivate an approachable, team-oriented environment with high accountability and integrity
Qualification
Required
6–8 years of digital leadership experience within luxury, interiors, or design sectors; trade or B2B exposure is a strong plus
Proven ability to lead digital transformation, translating business strategy into platform, content, and process delivery across global teams
Deep understanding of digital ecosystems (CMS, CRM, ERP) with hands-on experience in e-commerce, re-platforming and technical delivery; BigCommerce experience is a plus
Analytical and data-driven, using tools such as Google Analytics to measure performance and inform strategic decisions
Skilled in agency management and cross-functional collaboration across creative, product, and commercial teams
Confident, decisive leader able to prioritize holistically balancing commercial impact, technical feasibility, and brand integrity
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
H1B Sponsorship
SBH Fashion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Early StageCompany data provided by crunchbase