ID.me · 13 hours ago
Senior Product Marketing Manager, Enterprise
Mountain View, California, United States
Full-time
Onsite
Senior Level, Lead/Staff
$200K/yr - $243K/yr
8+ years expID.me is a next-generation digital identity wallet that simplifies how individuals securely prove their identity online. The Senior Product Marketing Manager will architect and own the go-to-market strategy for ID.me's enterprise platform, focusing on identity, authentication, and fraud prevention solutions.
Cloud Data ServicesCyber SecurityFraud DetectionIdentity ManagementPrivacySoftware
Responsibilities
Define the product marketing strategy for ID.me’s enterprise identity and authentication portfolio, aligning to key commercial segments and regulatory-driven industries
Develop differentiated messaging that highlights how the ID.me platform helps organizations prevent fraud, improve user experiences, and meet rigorous compliance standards
Translate insights from market trends, including rising identity fraud, regulatory shifts, and digital transformation, into clear value propositions that underscore why organizations need a better way to manage identity and trust
Partner with Product to ensure our roadmap reflects the strategic needs of security, compliance, and IT buyers across our target markets
Lead end-to-end GTM planning for new enterprise capabilities, product lines, strategic integrations, and major launches
Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products to drive awareness, pipeline, and adoption
Develop storytelling frameworks that elevate ID.me’s differentiators, such as our phishing-resistant authentication, video-verified identity verification, and massive network of pre-verified users
Create top-of-funnel and sales enablement assets, including high-impact demos, competitive battlecards, white papers, and website content
Ensure consistent, compelling, and compliant messaging across all marketing materials and channels
Conduct market and competitive analysis to understand how the enterprise identity, fraud prevention, and access management landscapes are evolving
Leverage insights from customer conversations, win/loss analysis, and analyst research to sharpen positioning and identify new market opportunities
Represent the voice of the enterprise customer within Product, advocating for solutions that balance high security with low friction to solve complex business challenges
Create enablement materials (decks, solution briefs, case studies) that equip Sales to articulate the full business impact of ID.me, from stopping sophisticated fraud attacks to enabling seamless digital onboarding
Partner with Customer Success to develop adoption playbooks, cross-sell/upsell campaigns, and industry-specific value narratives
Support key customer engagements, executive briefings, and analyst relations with clear, trusted narratives about ID.me’s market leadership
Qualification
Required
8–12 years of experience in B2B or SaaS product marketing
A customer-first mindset, ensuring the voice of the customer drives your strategies and assets
A demonstrable track record as an 'AI-first' marketer, leveraging GenAI and other tools for market research, content velocity, and competitive analysis
Proven success developing positioning, messaging, and GTM strategies for enterprise products
Experience working closely with Sales and Product to bring high-impact products to market in regulated industries
Data-driven mindset with experience setting and measuring marketing KPIs
Demonstrated ability to influence cross-functional teams and executive stakeholders
Comfort working in a fast-paced, mission-driven, high-growth environment
Preferred
Bonus points for experience in cybersecurity, identity, fraud prevention, or enterprise software
Benefits
Comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
Basic and voluntary life and AD&D insurance
401(k) with company match
Parental leave
Ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays
Short and long-term disability insurance
Accident and critical illness insurance
Referral bonus policy
Employee assistance program
Pet insurance
Travel assistant program
Wellbeing and childcare discounts
Benefit advocates
Learning and development benefit
Company
ID.me
ID.me is a digital identity wallet that allows users to securely prove their identity online.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$814.25MKey Investors
Ribbit CapitalAres ManagementViking Global Investors
2025-09-03Series E· $65M
2025-01-30Debt Financing· $275M
2024-11-25Secondary Market· $67M
Leadership Team
Blake Hall
Co-Founder and CEO
Samantha Greenberg
Chief Financial Officer
Recent News
BiometricUpdate.com
2026-01-07
BiometricUpdate.com
2025-12-18
Company data provided by crunchbase