C.A. Fortune · 1 month ago
Senior Paid Media Manager
Hybrid | Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $80K/yrC.A. Fortune is a leading consumer brands agency focused on providing comprehensive solutions to its clients. The Senior Paid Media Manager is responsible for driving engagement and sales through social, digital, and retail media channels, utilizing data to inform strategy and optimize campaigns.
AdvertisingFood and Beverage
Responsibilities
Provide thought leadership, strategic development, and deployment of campaigns across social, digital and retail media channels
Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
Implement and manage strategy, delivery, and optimization of paid campaigns including:
Social: Meta/ Facebook, Instagram, TikTok, Pinterest
Search and display tactics to drive results
Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more
Lead monthly client reporting calls and internal staff meetings as necessary
Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients
Keep up-to-date reporting dashboards and input key insights regularly
Analyze KPIs and provide recommendations for account improvement across channels
Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
Seek to spot trends and help our clients and creative teams capitalize on them
Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc
Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc
Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture
Qualification
Required
Experience working with CPG brands is mandatory
Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
Ability to juggle many client projects simultaneously with little oversight
Strong attention to detail and organization skills, paired with clear verbal and written communication
Knowledge and passion for all things digital/social
Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
Comprehensive understanding of digital technology and terminology
An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives
Preferred
Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
Experience with SEO in addition to social/digital; retail media expertise is highly desired
Hybrid planning and buying experience in previous roles
Ability to identify new strategies and business opportunities within existing client accounts
Proven experience working on new business to contribute to client proposals and presentations
Benefits
16 days of PTO
11 paid company holidays per year
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401k with company match
Summer hours (half day Fridays from Memorial Day thru Labor Day)
Work from home flexibility
Company
C.A. Fortune
C.A.
Founded in 1983
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tyler Lowell
Managing Partner & CEO
Andrew Bell
Senior Vice President of Sales
Recent News
2025-03-01
Business Journals
2024-03-11
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