Instrument · 1 month ago
Business Development Manager
United States
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $110K/yrInstrument is a digitally native design and technology company that helps brands unlock their full potential. The Business Development Manager will lead client conversations, manage sales cycles, and create business development materials, while collaborating across teams to ensure integrated solutions.
AdvertisingCreative AgencyMarketing
Responsibilities
Act as one of the primary faces of Instrument in new business conversations
Lead discovery and “hello” sessions with prospective clients, uncovering needs and mapping them to Instrument’s capabilities
Manage mid-tier opportunities (Tier 2–3) independently, while supporting senior leadership on top-tier pursuits
Build trust quickly, ensuring client stakeholders see Instrument as a credible, strategic partner
Own the end to end sales cycle of inbound requests with the Head of Growth, Director and Associate Manager to ensure only the best opportunities enter the pipeline
Track, analyze, and share pipeline health insights (conversion metrics, deal velocity, source quality) with the Director of BD
Ensure proactive follow-ups and touchpoints keep opportunities moving forward
Be hands-on in building the artifacts of business development — decks, case studies, tailored narratives, and proposals in partnership with the team
Translate strategy and creative thinking into client-ready materials that showcase Instrument’s craft and ambition
Create clarity and momentum by delivering materials quickly and at a high standard of quality
Partner with strategy, design, and delivery leads during the pursuit process to ensure realistic, differentiated, and inspiring solutions
Work with finance and operations partners to scope opportunities and build proposals that balance ambition with practicality
Be a connective tissue across disciplines, ensuring each pursuit feels integrated and cohesive
Create a safe space for junior team members to stretch while providing support in high-stakes situations
Model confidence, curiosity, and collaboration in every client-facing moment
Partner with Account Directors and Business Leadership to support past partners through nurturing and re-engagement
Attend events in alignment with the Director of BD’s focus
Identify expansion opportunities within existing accounts and collaborate on tailored pursuit strategies
Ensure clients feel supported beyond the initial pitch, strengthening Instrument’s reputation for partnership
Qualification
Required
A practitioner's mindset — curious, hands-on, and proactive in making. You don't wait for direction, you build momentum
A deep curiosity and ambition for the unknown
A sense of urgency to the opportunities, you move just as fast as our delivery teams
A hospitality mindset to our potential clients and the delivery teams
Strong experience leading enterprise-level client conversations and managing pursuit processes
Ability to balance bold innovation with pragmatic solutions, adapting strategies to maximize success
Demonstrated ability to foster trust with clients and teams, building inclusive, collaborative environments
A passion for creativity and a drive to positively contribute to Instrument's growth and reputation
A resilient, positive energy that motivates the team and instills confidence with clients
Comfort with overcommunication and alignment, ensuring no one is left behind in the process
Experience working with product organizations or product-led teams, with an ability to understand product workflows, team structures, and how to effectively position and pitch product work
Benefits
Flexible, Hybrid Work Environment
Great Compensation with Annual Reviews
401(k) Matching with Immediate Vesting
Robust Medical, Vision, and Accident Insurance
Generous Paid Holidays and unlimited PTO
Sabbaticals
Monthly Wellbeing Stipend
Career Management and Leadership Training
Company
Instrument
Instrument is a marketing and advertising company offering web development and brand marketing services.
Founded in 2002
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-04-02Acquired
Leadership Team
Kara Place
CEO
Laurel Burton
Chief Executive Officer
Recent News
2025-10-10
2025-05-10
Company data provided by crunchbase