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ID.me · 2 days ago

Senior Product Marketing Manager, Work Profiles & Business User Authentication

Mountain View, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $243K/yr

8+ years exp

ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. The Senior Product Marketing Manager will define and drive how ID.me's enterprise authentication products deliver value to business customers, focusing on go-to-market strategy, positioning, and sales enablement for Work Profile and Business User Authentication products.

Cloud Data ServicesCyber SecurityFraud DetectionIdentity ManagementPrivacySoftware

Responsibilities

Define the product marketing strategy for ID.me’s Business User Authentication products, aligning to enterprise segments and regulatory-driven industries

Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards

Translate insights from market trends — including rising identity fraud, data decay, and job mobility — into clear value propositions that underscore why organizations need a better way to manage external user trust

Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers

Lead end-to-end GTM planning for new BUA capabilities, integrations, and launches

Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products and build and activate multi-channel campaigns that drive awareness and adoption

Develop storytelling frameworks that elevate ID.me’s differentiators — such as our phishing-resistant AAL2 authentication and 75M+ verified IAL2 identities

Develop top-of-funnel through sales enablement marketing assets and experiences, including demos, competitive comparisons, and more

Ensure consistent and compliant messaging across marketing materials, product pages, field assets, and other channels

Conduct market and competitive analysis to understand how business identity and workforce lifecycle management are evolving

Leverage insights from customer conversations, RFPs, and proof-of-concept feedback to sharpen positioning

Represent the voice of the enterprise customer and the member within Product, advocating for frictionless yet secure solutions that address the limitations of legacy identity proofing and unverified registration processes

Create enablement materials (decks, product briefs, case studies) that equip Sales to articulate the business impact of BUA — from reducing fraud losses to enabling secure digital collaboration

Partner with Customer Success to develop adoption playbooks and industry-specific value stories

Support key customer engagements and analyst relations with clear, trusted narratives about ID.me’s business verification leadership

Conduct competitive and category analysis to understand how digital identity, authentication, and privacy are evolving

Leverage insights from member behavior, feedback, and experimentation to inform positioning, messaging, and roadmap priorities

Champion the voice of both members and customers within ID.me’s product development process

Drive Key Performance Indicators, including: Market Adoption: Growth in enterprise deployments and business user verifications. Pipeline Health: Product-attributed opportunities, win rates, and influenced revenue. Sales Enablement Impact: Utilization and effectiveness of enablement materials. Retention & Expansion: Renewals and upsell success within key verticals. Market Awareness: Share of voice and thought leadership in trust and authentication categories

Qualification

B2B product marketingGTM strategy developmentCybersecurity experienceData-driven mindsetCommunication skillsCuriosity about complianceCross-functional collaborationExperience in fast-paced environment