Apply on Employer Site

C.A. Fortune · 1 month ago

Senior Paid Media Manager

United States

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $80K/yr

C.A. Fortune is a leading consumer brands agency that offers comprehensive solutions to its clients. The Senior Paid Media Manager is responsible for driving engagement and sales through social, digital, and retail media channels, utilizing data to optimize campaigns and communicate results effectively.

AdvertisingFood and Beverage

Responsibilities

Provide thought leadership, strategic development, and deployment of campaigns across social, digital and retail media channels

Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)

Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms

Implement and manage strategy, delivery, and optimization of paid campaigns including: Social: Meta/ Facebook, Instagram, TikTok, Pinterest Search and display tactics to drive results Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more

Lead monthly client reporting calls and internal staff meetings as necessary

Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients

Keep up-to-date reporting dashboards and input key insights regularly

Analyze KPIs and provide recommendations for account improvement across channels

Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices

Seek to spot trends and help our clients and creative teams capitalize on them

Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc

Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc

Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture

Qualification

Paid Media StrategyCampaign OptimizationSocial Media AdvertisingGoogle AnalyticsRetail Media PlatformsBudget ManagementClient ReportingTrend AnalysisCommunication SkillsAttention to DetailTeam Collaboration

Required

Experience working with CPG brands is mandatory

Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed

Ability to juggle many client projects simultaneously with little oversight

Strong attention to detail and organization skills, paired with clear verbal and written communication

Knowledge and passion for all things digital/social

Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers

Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO

Comprehensive understanding of digital technology and terminology

An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives