Supra · 2 months ago
Social Media Lead
United States
Full-time
Remote
Mid, Senior Level
3+ years expSupra is pioneering the future of information services in global markets, aiming to be a leader in decentralized data. The Social Media & Content Strategy Lead will own Supra’s voice across various platforms, blending creative strategy with data-driven experimentation to amplify the company’s presence and influence in the blockchain narrative.
BlockchainCryptocurrencyCyber SecurityData CenterSmart ContractsWeb3
Responsibilities
Create daily content across X, TikTok, YouTube, Instagram/FB, LinkedIn, and emerging platforms like Farcaster, Bluesky
Write platform-specific copy that cuts through noise: threads, captions, scripts, memes
Identify and direct viral clips from internally created content for social distribution
Direct short-form video content (60-second explainers, Reels, Shorts, TikToks)
Execute our Social Playbook
Own Supra's brand voice in replies, quotes, and real-time conversations
Develop event content strategies for conferences, hackathons, and activations
Treat every post as an experiment: amplify what resonates, adjust what underperforms, iterate what shows promise
Conduct regular sprints with the Director of Growth to analyze cross-platform analytics, refine tactics, and allocate resources strategically
Use social media management tools (Like Sprout Social, Sprinklr, Brandwatch) and internal dashboards to track performance and inform creative decisions
Execute platform-specific optimization: adapt to algorithm changes, test new formats, identify emerging trends
Exercise sound judgment regarding content strategy, determining which materials to publish, suspend, or amplify based on performance metrics and organizational objectives
Collaborate with the Director of Growth to develop the social media team, including participating in hiring and onboarding processes for creators, video editors, designers, and community managers
Create and refine playbooks: content formats, posting cadence, reactive responses, narrative frameworks
Coordinate with community advocates and ecosystem partners for narrative amplification
Qualification
Required
3-5 years creating social content for high-growth technology companies
Minimum 2 years professional experience in Web3, cryptocurrency, or blockchain companies
Deep platform fluency across X, TikTok, YouTube, Instagram, LinkedIn, Farcaster, and emerging platforms
Understanding of platform algorithms, cultures, content formats, and success metrics
Hands-on experience using blockchain technology and participating in cryptocurrency ecosystems
Demonstrated familiarity with using DEXs, DeFi protocols, and understanding their user experience
Managing digital wallets and executing cross-chain transactions
Interacting with NFT platforms and smart contracts
Participating in crypto-native communities and understanding their dynamics
Navigating cultural differences across blockchain ecosystems
Proven ability to develop high-performing content across digital channels: persuasive copy, engaging social video, brand-aligned visual content
Strong understanding of current and emerging media trends with the ability to identify real-time opportunities and conceptualize shareable content
Capability to adapt unified brand narratives across multiple platforms and formats, ensuring consistency in tone, message, and impact
Ability to combine creative intuition with data-driven analysis to evaluate content performance and guide strategic decisions
Experience with analytics and social listening tools (Sprinklr or similar platforms) to interpret dashboards and translate insights into actionable strategies
Applied experience with test-and-learn methodology, making informed, timely adjustments to optimize engagement and campaign performance
Experience building systems, teams, or processes with demonstrated ability to document workflows and create executable playbooks
Proven ability to work independently with minimal supervision while maintaining high-quality standards
Experience or strong aptitude for hiring, developing, and leading teams
High ability to communicate effectively
Ability to receive and implement feedback
Adaptability in fast-paced, rapidly changing environments
Comfort with or active development of public speaking and on-camera presentation skills
Ability to work flexible hours to accommodate a global team and industry events
Preferred
Experience scaling from individual contributor to management or leadership roles
Previous content team leadership experience
Experience managing community contributors or distributed content teams
Background in rapid-response communications or public relations
Understanding of cryptocurrency regulatory, security, and technical landscape
Content production skills including shooting, editing, or design (Adobe Creative Suite)
Benefits
Competitive Compensation: We offer competitive compensation packages aligned with market standards.
Work-Life Balance: Eligible team members have access to flexible paid time off, sick leave, and other time-off options, adjusted in line with local regulations.
National Holidays: We recognize national holidays specific to each team member’s country and provide paid leave in accordance with local guidelines.
Health Benefits: Comprehensive health coverage options, including medical, dental, and vision benefits, are available to full-time employees where applicable.
Company
Supra
Supra manufactures automotive components that adhere to industry standards to serve the automotive and industrial machinery sectors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23.93MKey Investors
FTX Ventures
2023-12-15Series Unknown
2023-10-19Series A
2023-09-28Series Unknown
Leadership Team
Joshua Tobkin
Supra.com - Co-Founder & CEO
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Company data provided by crunchbase