American Century Investments · 14 hours ago
Social Media Specialist -Marketing
Kansas City, MO
Full-time
Hybrid
Entry, Mid Level
2+ years expAmerican Century Investments is a leading global asset manager with over 65 years of experience helping clients achieve their financial goals. The Social Media Specialist will support multiple brands across various social media platforms, focusing on content development, community management, and paid social campaigns to drive business objectives and marketing strategies.
Financial Services
No H1B
Responsibilities
Content development. Collaborate with internal business partners, and in-house creative team to identify and create paid and organic social media strategies and content
Operations & compliance. Collaborate with compliance and legal teams to obtain approval on all social media content prior to publishing. Schedule content using various community management tools. Monitor and archive messaging in line with defined standards on a pre-determined basis. Meet and collaborate with vendors and channel representatives as needed
Influencer program management. Help our sales team improve its social presence through our social advocacy program. Ensure new content is added to the correct libraries, tracked, and published. Analyze results and report on participation and impact as needed
Reporting. Track, measure, and analyze outcomes of both paid and organic social media activities. Build reports for internal business partners and senior management as needed
Paid social. Experience creating, building, and executing paid social campaigns across multiple channels are must have skills. Develop, execute, monitor, optimize and report on paid social strategies and execution. Collaborate with internal partners and Social Media Director to forecast performance, recommend spends, and build and execute plans. Track and manage budget and bids to deliver identified KPIs as efficiently and effectively as possible
Social listening. Monitor the online and social media space for mentions of our brand and identified keywords. Identify trends to gain insights and to integrate into our content strategy and messaging. Alert internal clients as appropriate
Community management. Monitor brand social media channels for new comments and private messages according to a defined timeframe. Alert appropriate business partners and determine appropriate next steps. Propose, secure approval, publish and archive responses
Qualification
Required
Bachelor's degree in journalism, communications, marketing, or a related field
2+ years of social media experience and leading paid social campaigns
Experience working cross-functionally with all levels and departments of an organization
Familiarity with social media reporting KPIs
An analytical approach and a test-and-learn mentality
Experience proposing ideas and gaining consensus
Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven
Preferred
Experience in a regulated industry
Experience using community management and publishing tools
Experience with paid social media across multiple channels
Experience organizing, analyzing, and reporting data
Experience with social selling (i.e., employee advocacy) programs
A commitment to consistency, details, and innovative thinking
Benefits
Competitive compensation package with bonus plan
Generous PTO and competitive benefits
401k with 5% company match plus annual performance-based discretionary contribution
Tuition reimbursement, formal mentorship program, live and online learning
Company
American Century Investments
American Century Investments an asset management company focused on delivering investment results.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Patricia Ribeiro
CIO
Recent News
PR Newswire
2025-12-10
The European Financial Review
2025-11-11
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