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Magic · 1 month ago

Google Ads Specialist- Freelance, Remote

United States

Full-time

Remote

Mid Level

$7/hr - $7/hr

Magic is a company that connects top remote talent with fast-growing businesses. They are seeking a Google Ads Specialist to build and manage campaigns from the ground up, optimizing for performance and driving measurable improvements in return on ad spend.

AppsArtificial Intelligence (AI)B2BCustomer ServiceMessagingMobileOutsourcingTask ManagementVirtual Assistant

Responsibilities

Build a full-funnel Google Ads strategy from scratch, aligned to business goals

Create a clear action plan and testing roadmap with milestones and expected outcomes

Translate high-level direction into channel mix, campaign structure, and bidding strategies

Conduct keyword research, audience targeting, and competitor analysis

Build, launch, and manage Search, Shopping/Performance Max, and relevant YouTube/Display placements

Write and iterate ad copy/creatives; develop audience segments and exclusions; implement negative keyword strategy

Define and run a structured testing process (hypothesis, prioritization, design, success metrics, iteration)

Prioritize tests for highest impact (e.g., audiences, assets, bidding, landing pages) using data and business context

Document learnings and roll out winners across accounts/campaigns

Implement and validate conversion tracking via GA4 and GTM; ensure accurate attribution

Monitor performance, diagnose trends, and uncover opportunities for growth or efficiency

Deliver clear, data-driven reports with actionable recommendations and next steps

Manage budgets to maximize ROI while staying strictly within spend limits

Forecast spend and performance scenarios; recommend reallocation by campaign/product line

Communicate proactively with stakeholders; operate independently with minimal supervision

Qualification

Google Ads managementGA4 proficiencyGoogle Tag ManagerKeyword researchBudget managementAnalytical skillsCommunication skillsOwnership mindset

Required

Hands-on Google Ads management building campaigns from scratch (Search, Shopping/Performance Max), with a proven track record improving ROAS, lowering CPA, or increasing qualified lead quality

Demonstrated ability to operate independently: create strategic roadmaps, action plans, and manage day-to-day optimizations with minimal supervision

Proficiency in GA4 and Google Tag Manager, including conversion/event setup, validation, and troubleshooting

Strong keyword research, audience strategy, competitive analysis, and ad copy/creative testing experience

Budget management expertise with clear examples of maximizing ROI within defined spend limits

WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS. Headset with an extended mic that has noise cancellation and a webcam. Back-up computer and internet connection. Quiet, dedicated workspace at home

Preferred

Technical: Google Ads Manager, GA4, GTM, Google Keyword Planner; familiarity with SEMrush or Ahrefs; campaign structuring, RSA best practices, Shopping/PMax setup, negative keywording, audience segmentation, conversion tracking, and A/B testing

Analytical: Hypothesis-led experimentation, trend analysis, diagnosing performance swings, translating insights into next actions

Communication: Crisp reporting, clear recommendations, and proactive stakeholder updates

Personal: Ownership mindset, bias for action, detail-oriented, resourceful, and comfortable making informed decisions autonomously