Samsara · 1 month ago
Sr. Campaign Operations Manager - Lifecycle
United States
Full-time
Remote
Senior Level, Lead/Staff
$108K/yr - $163K/yr
8+ years expSamsara is the pioneer of the Connected Operations™ Cloud, helping organizations improve their physical operations through IoT data. The Senior Campaign Operations Manager will be responsible for developing and optimizing data-driven customer journeys and collaborating with cross-functional teams to enhance campaign effectiveness.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Build Compelling and Scalable Customer Journeys: Create, track, and improve on email marketing sequences and lead nurture tracks. Leverage marketing automation platforms (Iterable, Marketo) integrated with CRM systems (e.g., Salesforce) and data platforms (e.g., Hightouch as CDP) to ensure data consistency and effectiveness in campaign execution
Drive Continuous Improvement: Enhance the efficiency and impact of campaign operations by consistently refining solutions and processes. Proactively identify and eliminate bottlenecks that impede the Lifecycle Marketing team's productivity, with a focus on implementing automation and/or AI solutions
Collaborate Cross-Functionally: Partner with individuals across Marketing, Customer Success, BizTech, and beyond to align campaigns to business goals and strategies
Keep a High Bar: Ensure content, audiences, and journeys are accurate and aligned with intended outcomes. Quality assurance must be applied to all assets and personalization
Be Intellectually Honest: Analyze key metrics such as conversion rates, click-through rates, and ROI to provide data-driven recommendations to stakeholders for improved campaign performance
Test and Iterate: Implement A/B testing and other experimentation techniques to improve campaign effectiveness. Catalogue and share learnings and codify best practices
Embody our Values: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
8+ years hands on email marketing, campaign operations or digital marketing experience, at a high growth B2B tech company
Successful ownership of campaign execution in Iterable or similar marketing automation tooling (e.g. Marketo, Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows
Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging
Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices
Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes
Passionate about leveraging technology to drive innovation and efficiency
Highly organized with exceptional attention to detail
Ability to evaluate and prioritize initiatives based upon context and expected ROI
Strong written and verbal communication skills and great collaborator with cross-functional teams
Preferred
Iterable certified (foundations or above) and Marketo certified (expert or above)
Intermediate to advanced user of Salesforce, Hightouch, Zoom, Contentful, and Splash
Experience leveraging AI to increase efficiency and have built an agent
Hands on experience with Copy.ai, Gumloop, Airtable AI, and Gemini is a big plus
Proficiency with HTML and CSS
Benefits
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.
Flexible Working
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase