Wave Broadband · 2 months ago
Product Enablement Manager
Astound is a leading provider of internet and communication services, dedicated to connecting communities through innovative technology. They are seeking a Product Enablement Manager to support product marketing, sales enablement, and product enhancement, ensuring alignment across teams to maximize the impact of their enterprise product portfolio.
InternetTelecommunicationsWeb HostingWireless
Responsibilities
Partner with Marketing to develop compelling messaging, positioning, and value propositions for Astound’s enterprise product families
Contribute to the creation of collateral including brochures, web content, videos, and case studies
Support competitive analysis and market research to refine enterprise product narratives and enhance enterprise product offers
Drive vertical (education, healthcare, retail, etc.) specific refinement of product positioning
Help ensure alignment of product messaging across all customer touchpoints
Work with training teams to assist in the development of sales training programs, playbooks, and battlecards tailored to Astound’s product portfolio
Maintain a repository of customer facing sales assets including presentations, how-tos, and guides that articulate product benefits, differentiate from competitors, and help close deals
Collaborate with sales leadership to identify gaps and opportunities in product knowledge and selling strategies to enhance positioning and discovery
Receive and assess best practices from sales, sales engineering, and advanced services team to identify priorities focus areas for product enablement refinement that help drive pre-sales efficiency and increased customer satisfaction
Track usage and effectiveness of product enablement materials and iterate based on feedback
Collaborate with Product Management and Marketing to coordinate enterprise product go-to-market (GTM) strategies for new and enhanced products
Facilitate development of readiness checklists for offerings such as Ethernet, DIA, Hosted Voice, Ascend UC, Cloud Contact Center, SD-WAN, and Businesses Wi-FI
Help ensure cross-functional alignment across Sales, Marketing, and supporting teams to facilitate accurate product documentation
Track and review internal product documentation, FAQs, and training materials for thoroughness and accuracy
Monitor and review post-launch performance and feedback from teams to help inform future enhancements
Other duties as assigned
Qualification
Required
Bachelor's Degree
5+ years of experience in product marketing or product management within telecom, SaaS, or technology sectors
Strong understanding of telecom solutions including fiber connectivity, UCaaS, cloud networking, and managed services
Excellent communication, project management, and cross-functional collaboration skills
Ability to translate product features into customer-centric benefits
Benefits
401k retirement plan, with employer match
Insurance options including: medical, dental, vision, life and STD insurance
Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
Floating Holiday: 40 hours per year
Paid Holidays: 7 days per year
Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
Tuition reimbursement program
Employee discount program
Benefits listed above are for regular full-time position
Company
Wave Broadband
Astound Broadband powered by Wave connects you to a world of astounding possibilities with our award-winning internet service and 24x7 local customer support.
Funding
Current Stage
Late StageTotal Funding
$1.3B2017-05-22Acquired
2016-09-14Debt Financing· $125M
2015-05-21Debt Financing· $130M
Recent News
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