Confluent · 1 day ago
Senior Field Marketing Manager - West National
United States
Full-time
Remote
Senior Level
$160K/yr - $175K/yr
6+ years expConfluent is focused on transforming how data moves in the world. The Senior Field Marketing Manager, West National, is responsible for developing and executing marketing strategies for enterprise and strategic accounts in the Western United States, partnering closely with sales teams to drive pipeline and revenue growth.
AnalyticsCloud Data ServicesEnterprise SoftwareOpen Source
Responsibilities
Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools
Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering
Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience
Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities
Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments
Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs
Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption
Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans
Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget
Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact
Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption
Review and communicate West National regional performance using a data-driven approach
Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal)
Travel up to 25% as needed
Qualification
Required
6+ years of proven field marketing experience within enterprise software/SaaS
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States
Proven track record of generating pipeline and expanding customer accounts
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations
Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution
Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams
Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously
Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills
Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization
Preferred
Account Based Marketing (ABM) experience
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo
Experience with tools including Splash, Jira, Tableau and Asana a plus
Company
Confluent
Confluent offers a streaming platform based on Apache Kafka that enables companies to easily access data as real-time streams.
1001-5000 employees
H1B Sponsorship
Confluent has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (142)
2024 (107)
2023 (91)
2022 (155)
2021 (119)
2020 (50)
Funding
Current Stage
Public CompanyTotal Funding
$459.6MKey Investors
CoatueSequoia CapitalIndex Ventures
2025-12-08Acquired
2021-06-24IPO
2021-06-10Secondary Market
Leadership Team
Jun Rao
Co-founder
Chad Verbowski
CTO
Recent News
2026-01-08
2026-01-05
Company data provided by crunchbase