Cushman & Wakefield · 1 month ago
VP, Americas Corporate Communications
New York, New York, USA
Full-time
Hybrid
Director/Executive
15+ years expCushman & Wakefield is a leading global commercial real estate services firm. The Vice President, Americas Corporate Communications will lead the communication strategy across the Americas region, focusing on managing the company's reputation, media relationships, and communication initiatives.
CommercialCommercial Real EstateConsultingLeasingLegalProperty Management
Responsibilities
Serve as a trusted advisor to senior leadership on communications, reputation management, and crisis response
Demonstrate a strong point of view on how the company can use communications to move the needle on business objectives and brand positioning
Act as a key external ambassador for the company in conversations with journalists, influencers, partners, and broader industry audiences
Develop and lead execution of comprehensive, omnichannel corporate communications campaigns
Oversee media relations, thought leadership, and public relations initiatives to enhance visibility and credibility
Manage relationships with key journalists and industry influencers; ensure proactive and reactive messaging is consistent and timely
Identify and capitalize on opportunities for thought leadership and expert commentary to position the Company as expert advisors
Develop and deliver a media training program
Manage the tracking and reporting of relevant media coverage and social conversation
Mitigate risks and proactively influence positioning on external affairs in partnership with the firm’s legal function
Partner with adjacent teams like investor relations, social media, digital marketing and legal to develop and execute holistic communications strategies
Direct corporate response during crises, developing holistic strategies for protecting the Company’s reputation and ensuring cross-functional alignment across internal leaders and stakeholders
Maintain and refine crisis communications response protocols and ensure integration with enterprise-wide risk management strategies
Advise the organization’s senior leadership on emerging threats, providing strategic guidance and risk mitigation plans
Mentor and develop a high-performing team, fostering collaboration with cross-functional teams and external partners to integrate communication strategies into broader marketing initiatives
Champion innovation in communication channels and storytelling, reporting on key performance indicators and identifying areas for talent development
Manage agency partnerships to support the communication strategy
Qualification
Required
15+ years of experience in PR and communications with a minimum of 5 years in progressive leadership roles
Commercial real estate industry experience or strong understanding of the industry required
Extensive experience with media relations, deep understanding of how to secure positive media coverage and brand mentions
Experience in reputation management and crisis communications
Strong network of industry reporters, influencers and other communication professionals in relevant areas
Exceptional writing skills
Detail oriented and deadline driven
Strong business acumen
Proficiency in managing budgets, analysing performance metrics and optimizing resources to maximize earned media ROI
Preferred
Master's or MBA preferred
Company
Cushman & Wakefield
Cushman & Wakefield is a real estate services firm that offers retail investment, energy management, and property services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$734.8MKey Investors
GreystoneCitizens BankVanke
2023-10-10Post Ipo Debt· $223.8M
2023-08-08Post Ipo Debt· $400M
2022-10-13Post Ipo Debt· $27.3M
Leadership Team
Matthew Bouw
CEO Asia Pacific & EMEA
Michelle M. MacKay
CEO
Recent News
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