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VaynerX · 2 days ago

Senior Strategist

New York, NY

Full-time

Onsite

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

VaynerX is a contemporary family of companies focused on building and growing brands. The Senior Strategist at VaynerMedia will be responsible for designing research recommendations, analyzing data for actionable insights, and collaborating with creative teams to inform strategic decisions.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Design research recommendations through the use of insights resources and proprietary tools

Design and deploy quantitative surveys and analyze data for actionable insights and intelligence

Well versed with the ability to leverage VaynerMedia tools, research and platforms to:

Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved

Conduct social listening and content audits

Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data

Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization

Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach

Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in

Articulate effective strategic rationale and logic flow that will help form a compelling story

Input to the strategic development of client presentations and other important communication in a clear manner

Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis

Be actively involved in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops

Ability to manage your workload, understanding how to prioritize and communicate when support is needed

Qualification

Brand strategyQuantitative researchAudience insightsSecondary research toolsStrategic thinkingCross-functional teamworkCreative collaborationSelf-motivated

Required

3-5 years experience with strategically building brands, within the advertising industry

Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests

Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights

Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results

Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning

Understanding of multiple channels for communications and connections, and their role in brand and content marketing

Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly