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Userpilot · 1 month ago

Senior Marketing Director (Brand Communication Strategy, Demand Gen & Multi-Channel Growth)

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Userpilot is a fast-growing B2B SaaS platform focused on enhancing user onboarding and product-led growth experiences. The Senior Marketing Director will lead brand strategy and multi-channel growth initiatives, overseeing a marketing team to craft and distribute impactful campaigns aimed at mid-market and enterprise SaaS teams.

Enterprise SoftwareProduct DesignProduct ManagementSaaSUX Design

Responsibilities

Own and evolve Userpilot’s global brand positioning, narrative, and visual identity

Lead the ideation and execution of creative, memorable, category-defining campaign concepts

Develop strong, emotionally resonant messaging that speaks directly to our ICP

Ensure Userpilot stands out with a distinct tone, style, and point of view across all channels

Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets

Ensure every asset is designed with distribution in mind—built for attention, engagement, and paid amplification

Elevate Userpilot’s thought leadership in product adoption, PLG, and user onboarding

Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels, including:

Build ABM-ready creative that resonates with mid-market & enterprise accounts

Tailor multi-touch sequences for ICP personas across PM, PX, CS, and C-suite

Lead paid search strategy to complement demand creation with smart demand capture

Use display ads for creative storytelling and brand recall

Distribute long-form and short-form video narratives to ideal buyers

Test YouTube-first creative concepts to boost awareness and mid-funnel education

Experiment with Reddit communities aligned with Product, UX, PLG, and CX audiences

Bring creative, unconventional ideas to unconventional channels

Build channel-integrated campaigns that create demand at the top, nurture it mid-funnel, and convert bottom-funnel interest

Use analytics to optimize CAC, pipeline quality, and velocity without sacrificing creativity

Shift Userpilot from a capture-only motion to a demand creation engine

Build long-term affinity through memorable storytelling, repeated touchpoints, and unique content experiences

Grow a community of engaged followers together with the Demand Gen team through: + Live webinars and interviews + user groups & meetups + live events + community-driven content + product-led education initiatives

Lead and mentor a high-performing team across content, growth, design, ABM, and PMM

Partner with Sales on ICP alignment, account journeys, and ABM motions

Partner with Product to shape GTM launches and deepen the product–marketing connection

Own performance dashboards, forecasting, and data-driven reporting for leadership

Qualification

B2B SaaS marketingLinkedIn AdsGoogle AdsCreative campaign directionMulti-channel growthContent creationData-driven approachPublic speakingStorytellingTeam leadership