Gray Media · 2 months ago
DIRECTOR OF PAID MEDIA AND MANAGED PLATFORMS - GDM (GRAY MEDIA GROUP)
Atlanta, GA
Full-time
Onsite
Director/Executive
7+ years expGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Director of Paid Media and Managed Platforms to lead GDM’s non-programmatic digital channels. This role involves managing multiple teams, ensuring operational excellence, and acting as a strategic partner to sales while translating complex digital operations into client-ready solutions.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Lead Paid Search, Paid Social, and Managed Platforms teams with clear goals, workflows, and accountability
Manage and mentor team managers (Search, Social, Managed Platforms) and their staff
Oversee QA, SEO, and Email vendor partnerships to ensure quality and efficiency
Establish scalable processes for campaign setup, delivery, and optimization across all non-programmatic channels
Collaborate closely with the Director of Programmatic while maintaining clear ownership separation
Translate technical campaign details into sales-friendly communication for stations
Partner with GDM Strategy and Campaign Support to elevate station guidance and client experience
Ensure SLAs, turnaround times, and quality standards are consistently met
Lead operational improvements, documentation, and cross-team communication
Support new product rollouts and enhancements in Paid Search and Paid Social
Guide teams through complex campaign troubleshooting and performance optimization
Contribute to forecasting, staffing plans, and resource modeling
Maintain a culture of accuracy, responsiveness, and customer service
Qualification
Required
7–10+ years in digital advertising, including Paid Search and Paid Social leadership
Experience managing large teams and managers
Strong communication skills with the ability to simplify technical concepts for sales and clients
Prior experience supporting or working with broadcast stations
Proven success in creating scalable workflows and improving operational efficiency
Deep understanding of cross-channel digital media and QA processes
Ability to balance operational rigor with a client-centric, sales-minded approach
Experience managing vendor relationships (SEO, Email, QA partners)
Strong analytical, organizational, and prioritization skills
Ability to work collaboratively with parallel leaders (e.g., Director of Programmatic)
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase