Infinity Home Services · 12 hours ago
Regional Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $130K/yr
5+ years expInfinity Home Services is a leader in residential roofing and exterior remodeling services, seeking a Midwest Regional Marketing Manager. The role involves executing multi-channel marketing strategies, managing budgets, and driving brand growth through effective marketing programs in the assigned region.
ConsumerCustomer ServiceHome RenovationHome ServicesInsuranceResidentialRetailWindows
Hiring Manager
Bill Uebbing
Responsibilities
Build and execute regional marketing strategies aligned with brand objectives and business growth goals
Personally manage day-to-day marketing operations, including campaign setup, optimization, data checks, and troubleshooting
Manage Partner directly with brand teams to run demand-generation campaigns, monitor performance, and drive continuous improvement
Identify tactical opportunities and act on them quickly, versus delegating execution to others
Oversee digital marketing initiatives, including SEO, PPC, LSA, paid social, and website strategy, in partnership with central digital teams
Own regional execution of direct mail, traditional media (TV, radio, billboards), local events, sponsorships, and grassroots marketing efforts
Work with creative teams to develop and refine brand messaging, ensuring alignment with overarching brand identity
Develop and oversee local marketing strategies that drive brand awareness and customer engagement
Work closely with brands to execute events, track performance, and integrate event-driven leads into the broader marketing funnel
Identify strategic sponsorship opportunities that align with brand positioning and regional market dynamics
Support efforts that drive repeat purchases, reviews, and referrals
Partner with sales and customer service teams to improve customer experience and close the loop on every job
Partner with inside sales, customer service, and digital teams to improve lead conversion rates
Identify gaps in the lead journey and implement fixes
Ensure brands fully leverage marketing automation, SMS, email workflows, and outbound campaigns
Own KPIs including lead volume, ROI, MCOR, conversion rates, and efficiency metrics
Ensure consistent measurement and accountability for marketing performance
Analyze performance trends, diagnose issues, and implement solutions
Develop and manage the marketing budget for assigned brands, ensuring efficient allocation of ad spend
Proactively shift dollars toward higher-ROI channels and pull back from underperforming efforts
Forecast spend, track pacing, and ensure budgets align with financial targets
Identify waste and eliminate it quickly
Standardize marketing processes, playbooks, reporting, and best practices across brands
Identify where shared vendors, templates, tech, or workflows can create consistency and efficiency
Partner with the central team on vendor negotiations, implementation, and cross-regional scaling
Qualification
Required
5+ years of marketing experience, with a strong background in multi-channel marketing, digital strategy, and lead generation
Demonstrated ability to personally manage budgets, optimize campaigns, and move KPIs
Strong understanding of PPC, SEO, LSAs, paid social, direct response marketing, branding, traditional media, and event marketing
Proven ability to roll up your sleeves, operate autonomously, and execute at a high level
Excellent project management and communication skills
Results-driven mindset with creative problem-solving abilities
Self-starter and comfortable working in a fast-paced, team-based environment
Additional job duties as assigned
Preferred
Experience in home services, franchise marketing, or multi-brand environments is a plus
Benefits
Opportunities for professional growth and development tied to your personal interests
A transparent, supportive, and collaborative work environment
The chance to make a positive impact on our communities and the environment
Competitive: Health, dental, and vision coverage; PTO; Paid Holidays ; Life Insurance ; 401(k) with match
Company
Infinity Home Services
Welcome to Infinity Home Services (IHS), where we are redefining the home exterior remodeling industry and "Saving our Communities from Unscrupulous Contractors!" Our 25 Brands lead the industry in exterior remodeling services including roofing, doors, windows, siding and more.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-01-09Acquired
Leadership Team
Jay Teresi
Chief Executive Officer
Joshua Sparks
Founder & Chairman
Recent News
Company data provided by crunchbase