Apple · 1 month ago
Channel Strategist, Marcom
Coral Gables, Florida, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expApple is a leading technology company known for its innovative products and marketing strategies. The Channel Strategist plays a vital role in shaping how Apple engages with its partners' marketing and customer experience, focusing on developing initiatives that drive business for both Apple and its partners. This highly cross-functional role requires collaboration with various teams to create effective marketing solutions that resonate with customers globally.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Partnering with Partner Comms, Channel, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work
Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand
Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement
Implementing measurement frameworks and ways to analyse and optimise the success of initiatives
Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus
Building relationships and demonstrate influence with diverse and senior stakeholders
Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success
Participating in cross-functional annual planning to define opportunities in channel that support organizational goals
Qualification
Required
10+ years experience in a strategic role in marketing communications at an advertising agency or in-house marketing communications team
Experience working with a current full-funnel brand, marketing and customer experience approaches, including digital and traditional
Strong communication skills, with the ability to write and deliver a clear and actionable brief
Bilingual in English and Spanish or Portuguese
Preferred
Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity
Experience understanding, interrogating and distilling data and insights from a broad range of sources
Proven track record of connecting business and marketing objectives with effective customer-facing solutions
History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives
Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options
Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations
Highly collaborative with the agility to lean into and build on diverse viewpoints
A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase