WHOOP · 2 weeks ago
Product Marketing Senior Lead (Healthcare)
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $190K/yr
7+ years expWHOOP is on a mission to unlock human performance and healthspan, empowering members through a deeper understanding of their bodies. The Product Marketing Senior Lead will own the go-to-market strategy and execution for the healthcare product portfolio, focusing on WHOOP Advanced Labs, while collaborating cross-functionally to ensure scientific credibility and exceptional member value.
Consumer ElectronicsFitnessSportsWearablesWellness
Responsibilities
Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
Create and execute integrated marketing plans, aligning across channels and optimizing for performance
Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy
Qualification
Required
7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
Proven success launching and marketing clinically oriented or science-based products to consumer audiences
Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
Strong cross-functional collaboration skills with a track record of influencing without authority
Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
BS/BA required
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Preferred
life sciences, health sciences, marketing or related field preferred
MBA or advanced degree a plus
Benefits
Competitive base salaries
Meaningful equity
Benefits
Generous equity package
Company
WHOOP
WHOOP is a fitness tech company that offers wearables that track sleep, recovery, and performance.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$404.75MKey Investors
SoftBank Vision FundIVPFoundry Group
2026-01-15Undisclosed
2021-08-30Series F· $200M
2020-10-28Series E· $100M
Leadership Team
Will Ahmed
Founder & CEO
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
Recent News
2026-01-21
2026-01-20
Company data provided by crunchbase