Bloom Energy · 18 hours ago
Senior Manager, Solutions Marketing
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$164K/yr - $236K/yr
10+ years expBloom Energy is pioneering solutions for a clean energy future, focusing on innovative technologies for critical industries. The Senior Manager, Solutions Marketing will drive go-to-market success by developing strategic messaging and content, collaborating with various teams to enhance customer engagement and market adoption.
CleanTechEnergyFuel CellOil and GasWind Energy
Responsibilities
Develop segment-specific messaging, positioning, and content that clearly articulates Bloom Energy’s value to customers, both at an industry level as well as priority solutions
Create high-impact content including pitch decks, ebooks, blogs, webinars, customer stories, presentations, and short-form materials that drive awareness and sales conversation
Support go-to-market initiatives by working cross-functionally with Demand Generation, Sales, and other teams to align on campaigns, launches, and events
Leverage insights and research to refine audience targeting, messaging, and content relevance
Campaign and field collaboration: Work with demand generation and field marketing colleagues to shape segment-specific campaign themes, audience targeting, events and program content. Support localization where needed
Sales Enablement Ownership: Deploy, maintain, and refresh essential sales enablement assets (e.g., core pitch deck, battlecards, FAQs) to ensure the sales force has the latest, most accurate information
Customer Advocacy: Partner with Sales and Customer Success to identify, nurture, and develop customer references, testimonials, and speaking opportunities to build market credibility
Competitive Intelligence: Conduct ongoing competitive analysis to understand offerings and GTM strategies. Develop internal positioning and differentiators to inform sales training and external messaging
Cross-functional alignment: Act as the connective tissue between marketing, sales, product, and policy teams—ensuring Bloom’s GTM approach reflects the realities of our customers and their operating environments
Partner with customers to understand their needs and translate insights into impactful messaging, content, and enablement materials
Excellent communication skills, with the ability to craft compelling written and presentation content that resonates with technical and business audiences
Track performance and optimize programs to ensure marketing efforts translate into measurable awareness, engagement, and pipeline impact
Qualification
Required
10+ years of B2B marketing experience, with at least 5 years focused on the Tech industry (software, cloud, clean tech/energy, data centers, hardware)
Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging
Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment
Strategic thinker with the ability to translate market insight into actionable marketing plans
Excellent communication skills, with the ability to craft compelling written and presentation content that resonates with technical and business audiences
Preferred
Experience in energy, technology, data center, or AI industries is highly preferred
Benefits
Competitive Medical, Dental, and Vision plans with a large employer contribution
401(k) Retirement Plan with company match
Generous Mental Health Support services
Legal services
Virtual Physical Therapy access
Fertility & Family Forming benefits
Company
Bloom Energy
Bloom Energy offers on-site power generation systems that can use a wide variety of inputs to generate electricity.
1001-5000 employees
H1B Sponsorship
Bloom Energy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (21)
2023 (37)
2022 (33)
2021 (22)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$5.37BKey Investors
Wells FargoE.ONApex Venture Partners
2025-12-19Post Ipo Debt· $600M
2025-10-30Post Ipo Debt· $2.5B
2025-07-10Post Ipo Equity· $27.75M
Leadership Team
Dan Middleton
Senior Vice President, Americas
Shawn Soderberg
Executive Vice President, Chief Legal Officer and Corporate Secretary
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase