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dentsu · 1 day ago

Head of Retail – U.S. & Global

New York, United States

Full-time

Onsite

Director/Executive

15+ years exp

Dentsu is an integrated growth and transformation partner to the world’s leading organizations, and they are seeking a visionary Head of Retail Media for the US & Global market. This role involves leading the retail media practice and requires expertise in commerce media, shopper marketing, and omnichannel retail ecosystems to drive innovation and deliver measurable business outcomes.

AdvertisingInformation ServicesMarketing

Responsibilities

Actively participate in the development and communication of dentsu Media’s forward-looking vision for commerce and retail media

In alignment with the agency’s overall goals & business objectives, define and deliver the holistic commerce & retail media strategy, inclusive of onsite and offsite media

Identify emerging trends, technologies, and opportunities in commerce & retail media to stay ahead of the curve and shape agency priorities, perspectives, and solutions

Champion innovation efforts spanning all aspects of the practice, from ideation through execution, bringing first-to-market solutions, tools, and processes to remain at the forefront of the retail industry

Manage a large, distributed team of strategic leaders and practitioners within the network, fostering a culture of innovation and collaboration that encourages continuous learning and improvement

Recruit (and retain) top talent that possesses the expertise needed to deliver on the vision

Oversee the implementation and execution of best-in-class commerce and retail media planning and buying, with an emphasis on operational excellence and customer-centricity

Run a profitable and operationally sound business that is well-positioned for growth into the future

Support business development efforts and play a key role in new & organic growth; maintain executive-level visibility into growth pipeline

Navigate a highly matrixed organization with several ‘hands” touching commerce and retail across the network

Build strong relationships with internal stakeholders and cross-functional capability leaders to identify partnership, integration, and upselling/cross-selling opportunities

Collaborate with creative, analytics, and product teams to unlock and facilitate holistic commerce & retail solutions that address market & client needs

Manage and grow strategic partnerships with media vendors and technology partners to advance dentsu’s vision and create value for our organization and clients

In partnership with Trading teams, advise and lead Joint Business Plan (JBP) negotiations with relevant media partners and RMNs (Retail Media Networks)

Serve as primary point of contact for retail leaders within client organizations, gaining a deep understanding of their needs and providing tailored solutions. This includes C-level clients, retail media leaders, and Retail executives who own the core partnerships and relationships with retailers (controlling distribution, merchant strategies), etc

Conduct regular client reviews and meetings to assess client satisfaction and address any concerns or issues

For key client accounts, provide exec-level guidance on integrated media planning efforts such as budget allocations, on-site and off-site buying strategies, closed-loop analysis, and more

Qualification

Retail Media Network experienceDigital marketing expertiseCommerce media strategyAdTech knowledgeTeam leadershipClient relationship managementInnovation championingCross-functional collaboration