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GMR Marketing · 1 month ago

Sr. Social Media Analyst

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $80K/yr

GMR Marketing is an Experience Agency focused on creating unforgettable stories. As a Sr. Social Media Analyst, you will lead the growth and enhancement of influencer and social media programs for a major retail client, utilizing your expertise in analytics to derive insights and inform business decisions.

Advertising

Responsibilities

You’ll work with the Head of Research and Strategy Lead to design measurement frameworks that reflect a deep understanding of the metrics available in each social platform and the strengths and limitations of our measurement tools

You'll dive deep into social audits and influencer analysis for our clients, surfacing the insights that matter

You evaluate influencer impact across cultural relevance, long-term equity, and community trust

You'll create visually stunning and intuitive reports that detail how campaigns performed, what worked, what didn't, and why

You'll be our early warning system for brand and talent reputation issues

You'll evaluate new social measurement tools and third-party vendors to find the best solutions for our needs

Apply AI tools for optimization, content evaluation, trend detection, and performance opportunities

Qualification

Influencer AnalyticsSocial Media MeasurementProject ManagementSocial ListeningAI Tools ApplicationVendor ManagementHighly AnalyticalCreator Intelligence

Required

Strong background in influencer and social media analytics

Ability to stay ahead of fast-changing social media algorithms and analytic tools

Understanding of managing organic and paid influencer campaigns as it relates to measurement

Expertise to unearth deep insights and unique narratives from data

Design measurement frameworks that reflect a deep understanding of metrics available in each social platform

Ensure measurement approach stands up to scrutiny and reflects sound judgment

Fluency in influencer metrics by analyzing performance data and translating it into clear, actionable learnings and recommendations

Develop benchmarks, identify KPIs, set goals, and educate the broader team

Evaluate influencer impact across cultural relevance, long-term equity, and community trust

Create visually stunning and intuitive reports detailing campaign performance

Track metrics and talent performance over time to spot trends and patterns

Present insights to clients and leadership

Monitor sentiment in real time and flag potential crises

Evaluate new social measurement tools and third-party vendors

Handle onboarding and manage ongoing relationships with vendors

Apply AI tools for optimization, content evaluation, trend detection, and performance opportunities

Benefits

Health/vision/dental insurance

401k

Employee stock purchase plan

Vacation

Personal days

Paid holiday time

Disability

Life insurance

FSA/HSA plans

Company

GMR Marketing

Glassdoor4.0

GMR Mark pioneered event marketing 35 years ago, and we've never stopped leading the way—pushing the boundaries and redefining the industry. It is a sub-organization of Omnicom Group.

Founded in 1979