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Global Refuge · 1 month ago

Director for Donor Strategy and Engagement

Baltimore, MD

Full-time

Onsite

Director/Executive

10+ years exp

Global Refuge is a nonprofit organization dedicated to serving newcomers seeking safety and support. The Director for Donor Strategy and Engagement will develop and implement strategies for individual giving, focusing on digital engagement and managing a team responsible for donor stewardship and response campaigns.

Health CareHospitalNon Profit

Growth Opportunities

Responsibilities

In collaboration with development and communication team colleagues, establish direction for donor engagement via web, email, and social media strategies, and execute these efforts, aligning key deliverables with organizational objectives, while managing budget

Lead development of marketing and communications related to donor engagement and digital strategies; work closely with content writer and graphic designer on external collateral

Create and oversee strategic direction and creation of direct response campaign for Global Refuge, including integrated digital marketing strategies

In collaboration with the Chief Development Officer, set annual strategy for direct mail campaign including story collection, oversight of creative and donor segmentations and goal setting

Manage a team and ensure strategy is executed and team's overarching goals are met

Responsible for the overall health and performance of the online donor experience, including basic development trouble shooting, the creation of donation pages, SMS, tracking, reporting, etc

Detailed knowledge and demonstrated ability to utilize Salesforce's reporting tools to generate detailed reports and metrics on fundraising activities and donor contributions, enabling data-driven decision-making and strategic planning

Analyze and report on metrics and measurements to determine return on investment and cost of acquisition/retention for target segments. Utilize benchmarks and set objectives to improve impact of the implemented solutions. Deliver regular reporting with actionable insights to showcase performance in digital and direct response results

Oversee the creation of donation pages, event/webinar invitations, and other donor engagement vehicles; work closely with I.T. and gift processing to ensure proper donor acknowledgements

Manage relationship with printers and other vendors related to direct response campaigns

Research new and emerging technologies and platforms and implement tools that meet the needs of the organization and align with its long-term strategy. Create funding requests and identify project ownership and management needs to implement capabilities

Establish a state-of-the-art peer-to-peer fundraising campaign, including recruitment of individuals to participate as volunteer fundraisers

Set goals working with team members to ensure team growth and professional development; review and evaluate work and prepare performance reviews

Other duties as assigned

Qualification

Fundraising experienceDigital marketing toolsSalesforce proficiencyBudget managementData analysisTeam managementCommunication skillsProblem-solving skillsTime managementAdaptability

Required

At least 10 years relevant experience and/or sufficient combination of training and experience in specialized field; BA/BS or equivalent lived/work experience; subject matter expert in field; prior staff management experience of 5 years or more

7+ years of experience in development and fundraising, especially with experience in annual giving campaigns, development operations, direct response or non-profit development related experience with a proven track record of results

Solid understanding and experience in conversion rate optimization, developing, creating, and optimizing supporter/donor journeys, landing pages, donation pages, etc., salesforce and digital marketing tools

Experience with individual giving campaigns; knowledge of direct mail best practices and benchmark setting with willingness to learn

Experience managing budgets, including forecasting and reconciliation, purchase orders and invoice organization related to printing, mailing, and digital campaigns

Technical proficiency with a variety of software, including CRMs (Salesforce preferred), Google Analytics, marketing automation platforms, content management systems

Strong analytical and problem-solving skills. Ability to assemble insights from large amounts of data and effectively communicate insights to all levels of the organization

Demonstrated success in managing revenue-generating campaigns, including those executed by external agencies, with proven track record of growth in revenue and donors

Ability to effectively communicate goals, business objectives, and data analytics to colleagues and internal leadership

Ability to coach and motivate staff to maximize performance

Strong and effective decision-making skills, organization and time-management skills, with the ability to manage up when needed

Must be able to cope within a fast-paced work environment; persevere with tenacity

Ability to manage multiple projects; separating mission critical from the non-strategic with minimal supervision

Travel may be required up to 10%; position may be remote

Ability to accept change and be flexible; focusing on action and outcomes

Commitment to Global Refuge's core mission and values and an ability to model those values in relationship with colleagues and partners; commitment to empowering refugees