Apply on Employer Site

US Pharmacopeia · 1 day ago

Senior Social Media Manager

Rockville, MD

Full-time

Hybrid

Senior Level

$99K/yr - $127K/yr

5+ years exp

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization dedicated to developing quality standards for medicines and public health. The Senior Social Media Manager will lead the strategic development and execution of USP's social media presence, enhancing brand visibility and audience engagement while managing various social media channels and collaborating with cross-functional teams.

MedicalNon ProfitPharmaceuticalPublishing

Responsibilities

Define and implement a data-driven, connected channel strategy, storytelling content strategy and editorial plans by identifying, sourcing and developing effective content for publishing aligned with USP priorities and communications goals

Strategically and effectively expand USP’s social presence on new or underused channels based on channels where our audiences engage, their preferred content and formats (e.g. multimedia), and where and how they seek information, considering the emergence of AI and LLMs (e.g. ChatGPT, Gemini, etc.) as a digital source

Lead editorial planning and campaign execution, including content planning, content creation, publishing, moderation, real-time engagement, and reporting

Capture, create and publish compelling social media content, aligned with a strategic editorial calendar and channel content formats, that amplifies USP’s mission and thought leadership, drives USP’s priority initiatives, and increases reach and engagement with our priority audiences

Work with USP subject matter experts to co-create content and activate employees as brand ambassadors, humanizing USP’s work and expertise

Identify and manage strategy for paid ads & boosting, managing our agency’s execution, by identifying and optimizing criteria, ads, content and paid mix for posts and mini campaigns

Establish KPIs and lead social media performance analytics, digital listening and reporting; share insights with colleagues, business partners and leaders to drive decision-making, inform strategies and optimizations, and demonstrate return on engagement (ROE)

Support governance including developing standard operating procedures, documenting best practices, developing and conducting trainings, and providing direction to communications partners to help increase channel reach, post engagement and expand outreach efforts

Stay current on digital trends, platform evolutions, and audience behaviors and preferences to optimize USP’s social strategy; provide guidance and recommendations to colleagues and business partners informed by channel & audience insights, campaign performance data, social media best practices and case studies

Manage and guide the work of the external agency that supports organic and paid social media initiatives and special projects

Qualification

B2B social media experienceSocial media strategyContent creationSocial media management toolsDigital marketing conceptsPublic health knowledgeProject managementWritten communicationCollaboration skillsProblem solving

Required

Five (5) or more years of B2B social media experience managing multiple social media channels, accounts and brands concurrently for professional business purposes, preferably for a global public health, nonprofit, or pharmaceutical organization, including issues management and monitoring

Demonstrated use of current and emerging social media platforms for business use (e.g. LinkedIn, YouTube, X/Twitter), social media management tools (e.g., SproutSocial, Hootsuite) and social listening platforms (e.g., Talkwalker, Meltwater, Synthesio) to manage and measure social media activities

Experience creating cross-platform social media strategies and content, including expansion into new channels, multimedia content and post formats (e.g., You Tube, Instagram Reels)

Proactive, collaborative account planning, campaign planning, content strategy, and community management to drive engagement on social media channels, using data to drive strategies with brand and business results

Experience collaborating to source, guide and craft high-quality content in multiple formats appropriate for each channel, guiding creative for different audiences and different channels, giving and receiving constructive feedback, and editing and proofreading to ensure a high level of quality control

Demonstrated superior written and verbal communication skills, with the ability to craft compelling, effective content and stories aligned with brand narrative, voice and messaging for diverse audiences across digital platforms

Excellent project management and organizational skills, with the ability to efficiently manage multiple priorities and collaborate across multiple teams

Proactive, strong problem solving and critical thinking skills with the ability to work independently and collaboratively

Demonstrated ability to work effectively with and influence a wide range of cross-functional teams and leaders within a matrixed organization

Bachelor's degree in communications, public relations, marketing, digital media, or related; or equivalent education and experience. Four years of experience in a communications role will be considered in lieu of a degree

Preferred

Experience with global social media strategy and account management

Familiarity with digital marketing concepts including SEO, GEO, paid social, cross-platform content strategy, and audience engagement

Experience managing global social media strategies, channels and accounts

Experience working in communications, public affairs or digital marketing at or with digital communications or marketing agencies, consulting companies, or Federal government

Public health or pharmaceutical industry knowledge

Experience with Hootsuite, Canva, Google Analytics, or Adobe Analytics

Benefits

Company-paid time off

Comprehensive healthcare options

Retirement savings

Company

US Pharmacopeia

Glassdoor3.6

US Pharmacopeia (USP) is an independent, scientific nonprofit organization that has focused on building trust in the supply of safe, quality medicines since 1820.

Founded in 1820

Rockville, Maryland, USA

1001-5000 employees