Ricoh USA, Inc. · 2 months ago
Manager I, Field Marketing Business Partner
Exton, PA, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $105K/yr
6+ years expRicoh USA, Inc. is seeking a Manager I, Field Marketing Business Partner to serve as a strategic partner to local and regional sales leaders. This role involves planning and executing marketing strategies to generate new prospects and advance existing revenue through collaboration with sales teams.
ConsultingDocument PreparationInformation Technology
Responsibilities
Develop and implement pipeline acceleration programs in collaboration with production print and graphic communications sales teams
Partner with sales leaders to create local marketing business plans based on production market opportunities, aligned with customer segmentation and portfolio
Establish a cadence to measure local KPIs against growth and retention targets for production print and graphic communications
Research, design, and manage industry-specific events (e.g., print expos, graphic communications forums) with integrated pre-, during-, and post-event strategies to maximize engagement
Collaborate with sales to identify production-focused enablement needs; work with portfolio marketing to develop tools, programs-in-a-box, training, and content
Forecast, measure, analyze, and report on the impact of marketing programs in production print and graphic communications segments
Drive growth through account-based and customer marketing strategies for production print
Proactively engage with sales teams to coordinate and optimize marketing activities
Develop and implement target account strategies for production print and graphic communications
Communicate and educate sales teams on new and planned marketing activities, including production-focused programs
Collaborate on go-to-market strategies with Portfolio Marketing and Demand Center for production print solutions
Support brand amplification in local markets through events and campaigns
Engage in activities supporting ongoing customer contact, councils, and user groups specific to production print customers
Assist in building production-specific sales tools, incentive programs, and field programs
Act as system user for lead and demand generation platforms; manage campaigns for production print opportunities
Support market positioning and launch activities for production print and graphic communications solutions
Qualification
Required
Bachelor's degree or equivalent work experience required
6+ years in B2B marketing
4+ years of field marketing leadership experience
Proven experience collaborating with sales teams to drive awareness and revenue; direct sales experience highly desirable
Demonstrated success across all key areas of responsibility
Proficiency in Microsoft Word, PowerPoint, and Excel
Strong relationship-building skills with internal and external stakeholders
Excellent verbal and written communication skills, including presentation capabilities
Experience in customer, competitive, market, or general business intelligence
Ability to assess current state and align with desired outcomes
Strong prioritization and organizational skills
Collaborative mindset; ability to work cross-functionally with marketing, field, and HQ resources
Highly motivated, able to manage multiple assignments in a fast-paced environment
Company
Ricoh USA, Inc.
At Ricoh, we bring people, processes, and technology together to make information work for you.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Sourabh Jha
Principal Strategist to CEO, Strategic Planning, Analytics and Intelligence
Karen Allman
VP, Technology Portfolio and Partner Management
Recent News
2025-05-06
Company data provided by crunchbase