Shionogi Inc. (U.S.) · 1 week ago
Associate Director HCP Marketing and Field Promotion
Florham Park, NJ
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$165K/yr - $195K/yr
6+ years expShionogi Inc. is a pharmaceutical company focused on innovative healthcare solutions, and they are seeking an Associate Director for HCP Marketing and Field Promotion. This role involves developing and implementing strategies to increase healthcare professional awareness and adoption of a new COVID-19 product, while also ensuring effective communication and coordination among stakeholders.
Pharmaceuticals
Responsibilities
Strategic Planning: Develop and implement integrated field promotion strategies to drive product awareness and adoption among target HCPs
Campaign execution and management: Oversee the planning and execution of promotional campaigns, ensuring compliance with regulatory guidelines and industry standards
Performance Monitoring and Optimization: Analyze data and Key Performance Indicators (KPIs) to drive improvements and new programs, addressing gaps in performance as part of an overall Commercial Excellence blueprint
Omnichannel Leadership: Become the brand-team subject matter expert on omnichannel strategy and program execution, ensuring impactful integration of non-personal and personal promotion initiatives, including relevant direct-to-patient programs in the field
Training and Development: Partner with Commercial Operations to support field-based training initiatives relevant to functional area
Meeting Planning and Execution: Act as “POA/Launch Meeting Champion” for Brand Team, ensuring brand programs and logistics are well coordinated and represented at Sales meetings
Cross-functional Collaboration: Work closely with Sales, Market Access, Medical Affairs, Commercial and Field Operations and RC (Review Committee) teams to ensure timely and consistent deployment of tactics and overall brand messaging – ensure ‘one voice’ to customers
Sales Communications and Liaison: Develop and implement effective two-way communications, becoming the brand team liaison with the Salesforce
Agency and Budget Management: Effectively manage relationships and budgets with promotional agencies and vendors to ensure optimum development of tactics and cost-effective use of resources
Qualification
Required
Bachelor's degree; Advanced degree (MBA, MS, etc.) is a plus
Minimum of 6-8 years of experience in sales and marketing roles in the pharmaceutical industry is required
1-3 years in a leadership role (Marketing and/or Sales) preferred
Experience managing agency partners and budgets required
Ability and willingness to travel domestically and internationally as required (up to 25%)
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Preferred
Launch experience preferred
Anti-viral/COVID-19 experience is a plus
Primary care/urgent care experience highly preferred
Benefits
Comprehensive benefits
Bonus
Long-term incentive
Applicable allowances
Company
Shionogi Inc. (U.S.)
Since 1878, we have been committed to developing new treatments to improve patients' lives worldwide.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Mccutcheon
US President and CEO
Margaret Borys, CPA, MBA
SVP & Chief Commercial Officer
Company data provided by crunchbase