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Reformation · 1 month ago

Product Manager, Digital Product Analytics

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $140K/yr

6+ years exp

Reformation is a sustainable fashion brand on a mission to bring eco-friendly clothing to everyone. They are seeking a Product Manager for Digital Product Analytics to enhance customer experience through data analysis and collaboration with various teams to optimize ecommerce performance.

E-CommerceFashionManufacturing

H1B Sponsor Likely

Responsibilities

Ad hoc deep dive analysis to better understand the root of conversion trends and find opportunities

Enable weekly reporting for all aspects of the ecommerce funnel

Page speed reporting that ties business trends to changes in page speed performance and can inform Tech roadmaps/root cause analysis

End to end ownership of Google Analytics and FullStory platforms including contracts, enhancements, bugs and maintenance. This includes:

Enabling new tracking to help diagnose business trends and to track new features in collaboration with the Digital Product Management team

Migrating GA4 tags to to server side GTM for more robust tracking

Identifying tracking bugs and working with Tech to resolve and prevent them

Retiring old tracking to help manage page speed, tech debt/overhead, and costs

Subject matter expert on the dataLayer including troubleshooting issues as well as writing and UAT-ing tickets for Tech

Full ownership of Google Tag Manager including enabling and maintain tracking related tags

Collaborating in internal BI team to ensure data quality and exposure of GA data to broader data ecosystem to maximize insights across the organization

Collaborate with Paid and Lifecycle teams on data collection on the site and leveraging the dataLayer to optimize channel performance. Examples may include enabling new locations of marketing opt-ins or implementing a new ESP

Work across Tech, Paid and Lifecycle teams to update and/or create new catalog feeds used in performance marketing

Work with Tech to maximize customer identification for use across performance marketing and to create unique site experiences (e.g. acquisition offers, site merchandising, and homepage content)

Manage the A/B testing program from calendar to execution

Field test ideas from Digital Product team, forecasts test length, and setup tests within the testing tool in collaboration with Tech and the Digital Product team

Refine A/B best practices to improve agility / speed to market

Qualification

Google AnalyticsGoogle Tag ManagerA/B testing toolsData managementSQLExcel / G-SheetsData analysisCommunicatorAdaptableStrategic instincts

Required

Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ

6-8 years work experience in data management and analysis in an ecommerce setting

Deep understanding of the datalayer, tag management solutions (e.g. Google Tag Manager or Adobe Launch), marketing catalog feeds and related feed aggregator solutions (e.g. Go Data Feed, Fusepump, Feedonomics)

Experience with A/B testing tools such as VWO or Optimizely

Strong data analysis and quantitative skills, including setting a clear hypothesis, comfort working with complex data sets, and proficiently executing analytics and/or research to uncover insights and inform decision-making

Proficiency in Excel / G-Sheets and web analytics platforms (e.g. Google Analytics or Adobe), and SQL are a must

Excellent Communicator: Clear and compelling with both written and verbal communication

Proven track record of translating raw data into actionable insights, presenting and communicating across all levels of the organization, and ability to adjust your style based on the situation or audience

Adaptable & a Self Starter: You take initiative and solve challenges proactively—knowing when to push forward independently and when to seek input

You have the flexibility to adjust quickly, shift between topics & projects, & deliver outstanding work in a fast-paced, sometimes ambiguous, and continuously evolving environment

You are a strong leader with superb interpersonal and collaboration

You are detail oriented with the ability to maintain a strategic perspective

You are deeply curious and motivated to make digital products

You thrive in a fast-paced environment

You are motivated, dynamic, strategic, and results-driven

You collaborate effectively with cross-functional teams and business

Preferred

Experience with visualization tools (e.g. Looker) and dbt

Benefits

Employer-sponsored private medical, dental, and vision insurance

Commuter benefits

Competitive paid time off policies including vacation, sick leave, and company holidays

Retirement planning support including the option to invest in Environmental Social Governance-aligned funds

Access to fertility care support through Carrot

Up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment

Donate to community efforts on a yearly basis

Clothing discount

Culture events (like our annual Ref Values week and Volunteer Time Off)

Company

Reformation

Glassdoor3.5

Reformation is a revolution in fashion where design, value, and sustainability coexist.

Founded in 2009

Los Angeles, California, USA

501-1000 employees

http://www.thereformation.com

H1B Sponsorship

Reformation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2022 (1)