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UKG · 2 months ago

Lead Product Marketing Manager

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $165K/yr

5+ years exp

UKG is a company that focuses on workforce management and solutions. They are seeking a Lead Product Marketing Manager to drive go-to-market strategy, positioning, and commercialization for their OneView global payroll product portfolio, while also mentoring junior marketers and influencing cross-functional teams.

Bookkeeping and PayrollHuman ResourcesSoftware

Comp. & Benefits

Responsibilities

Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments

Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation

Partner on customer journey mapping initiatives across buyer and user personas

Act as a senior “voice of the customer” by synthesizing field and customer feedback to shape roadmap strategy

Conduct opportunity sizing and whitespace analyses to guide investment priorities

Own product value proposition development across a portfolio or major market segment

Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging

Drive the company’s differentiation strategy versus competitors and parity plays

Build compelling narratives that tie product capabilities to customer business outcomes

Lead end-to-end commercialization efforts, from launch planning to adoption measurement, across multiple products or segments

Partner with Pricing and GTM leadership to drive monetization strategies, packaging, and feature tiering

Experiment with and scale new GTM motions (e.g., product-led, usage-based, or hybrid approaches)

Influence international GTM prioritization and support expansion strategies

Define and track impact metrics, ensuring launches translate into measurable business outcomes

Act as a senior advisor to Product Management, shaping long-term roadmap direction

Translate customer, competitive, and market insights into actionable product and sales strategies

Influence sales strategy, packaging, and GTM motions based on win/loss and market analysis

Mentor and guide junior product marketing team members, fostering growth and alignment

Qualification

Product marketingGo-to-market strategyMarket segmentationCompetitive analysisSaaS/B2B experienceData-driven approachCommunication skillsLeadership experience

Required

5–8 years of experience in product marketing, product management, or related roles, with a strong track record in SaaS/B2B

Proven success leading complex product launches and GTM strategy at scale

Expertise in market segmentation, competitive analysis, and opportunity sizing

Strong communication and storytelling skills, with the ability to influence senior stakeholders

Experience working closely with Sales, Product, and Marketing leadership

Ability to manage multiple priorities across a large portfolio with a data-driven approach

Preferred

Leadership experience, including mentoring or managing junior team members

Benefits

Short-term incentive

Long-term incentive

Comprehensive benefits

Company

UKG

Glassdoor3.8

UKG™delivers HCM, payroll, HR service delivery, and workforce management solutions. It is a sub-organization of Hellman & Friedman.

Founded in 1977

Lowell, Massachusetts, USA

10001+ employees

https://www.ukg.com

Funding

Current Stage

Late Stage

Total Funding

unknown

2007-03-23Acquired

Leadership Team

Jennifer Morgan

Chief Executive Officer

Jim Joudrey

EVP and CTO

Recent News

Business Wire

Long-Term Care Provider Reduces Time-to-Hire by 66%, Drives $2.2 Million in New Revenue with UKG Rapid Hire

2026-01-20

TecHR

AI Elevates Payroll’s Workforce Value, ISG Says

2026-01-19

PR Newswire

Remodel Health Introduces Technology Partnership with UKG

2026-01-15

Company data provided by crunchbase