The WNET Group · 1 month ago
Social Video Specialist
The WNET Group is a public media organization seeking a Social Video Specialist to enhance their social media initiative, 'Jobs Explained.' The role focuses on creating engaging video content for platforms like TikTok and Instagram to inform and inspire young adults about career opportunities.
Broadcasting
Responsibilities
Collaborate with the project team to plan, develop, and deliver engaging TikTok, Instagram Reels, and YouTube Shorts content that aligns with initiative goals
Produce 2-3 social media videos weekly
Manage the station’s Jobs Explained social media pages, including creating, scheduling, and uploading content tailored to social-first platforms
Participate in weekly meetings with partner station Social Video Specialists to share successes, best practices, and actionable advice for improving content reach and impact
Track performance metrics across platforms
Other relevant duties, as assigned
Qualification
Required
Minimum of 2 years' experience in digital video production or social media content creation
Proficiency in creating content for social media platforms, including TikTok, Instagram, and YouTube
Portfolio or samples of previously created social media video content
Proficiency in Adobe Creative Cloud and/or other video editing software
Ability to travel to video shoots in the tri-state area
Solid understanding of digital metrics and KPIs, with the ability to use data to inform content strategies
Advanced planning, adaptability, and problem-solving abilities
Ability to analyze current platform trends and develop innovative storytelling approaches in digital video
Strong writing and copy-editing skills
Benefits
Competitive salaries
Excellent benefits
Supportive working environment
Company
The WNET Group
Welcome! We’re the home of PBS stations THIRTEEN and WLIW, network NJ PBS, and Long Island’s only NPR station WLIW-FM.
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Alfred P. Sloan Foundation
2014-01-01Grant· $1M
Leadership Team
Recent News
2025-05-28
Alfred P. Sloan Foundation
2023-10-30
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