Equinix · 2 weeks ago
Paid Media Manager, Global ABM
New York, NY
Full-time
Hybrid
Senior Level
CA$99K/yr - CA$149K/yr
6+ years expEquinix is the world’s digital infrastructure company, seeking a results-driven Paid Media Manager with hands-on Account Based Marketing experience. The role involves leading paid media strategy and execution for priority industry verticals and accounts, managing campaigns, analyzing performance, and optimizing based on user insights.
Cloud Data ServicesData CenterInformation TechnologyInfrastructureInternetSoftware
Responsibilities
Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts
ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization
Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results
Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization
Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data
Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization
Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical
Qualification
Required
6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies
5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense
Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display)
Practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel
Exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies
Excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership
Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy
Preferred
Certification in Demandbase and/or 6sense platforms highly desirable
Benefits
Employee Assistance Program
Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.
Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge.
Pension: You will be enrolled in the employee capital plan or pension, known as PPK, a contributory pension scheme for you and your employer to save funds intended for withdrawal on retirement.
Private Medical Insurance: You may enroll yourself and eligible dependents in Private Medical Insurance (PMI) for greater choice, flexibility, and access to specialist care for short-term illness or injury and so on.
Life and Accident Insurance: Equinix provides Life and Accident Insurance cover for its employees which you can enroll in.
Annual Leaves
Flex Wallet (flexible spending account)
Multi-sport Card
Lunch Pass Card
Discount Portal
Statutory allowances and reimbursements (remote working, corrective glasses reimbursement), and paid and unpaid leaves in line with local market practices and regulatory requirements.
Company
Equinix
Equinix is an internet company that provides data center services for companies, businesses, and organizations.
10001+ employees
H1B Sponsorship
Equinix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (113)
2024 (157)
2023 (117)
2022 (121)
2021 (179)
2020 (122)
Funding
Current Stage
Public CompanyTotal Funding
$4.27BKey Investors
Elliott Management Corp.Crosslink Capital
2025-11-19Post Ipo Debt· $499.92M
2025-07-22Post Ipo Equity
2025-03-17Post Ipo Debt· $374.96M
Leadership Team
Adaire Fox-Martin
Chief Executive Officer & President
Keith Taylor
Chief Financial Officer
Recent News
2026-01-25
Company data provided by crunchbase