Tractor Supply Company · 1 week ago
Specialist, Social Content Creator
Brentwood, TN
Full-time
Onsite
Entry, Mid Level
2+ years expTractor Supply Company is seeking a Social Content Creator Specialist responsible for creating engaging content for various social media platforms. The role involves collaborating with marketing teams, producing high-quality videos, and analyzing content performance to optimize engagement.
AgricultureRetailShopping
Responsibilities
Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube
Publish posts according to the established content calendar
Ensures content is created with best practices in mind as well as ensuring all aligns with our brand voice and standards
Create shot lists for review prior to video capture to ensure time filming is efficient and nothing gets missed while on location
Will have a working knowledge of our project management system and will post work for review in platform
Will partner with our available analytics to continually refine the content approach to ensure engagement is being driven and optimized
Will work on projects in partnership with existing productions as well as will produce standalone content requiring coordination with store Managers and property owners for permissions and scheduling
Edit and produce high-quality, engaging video content for social media platforms that aligns with the brand's voice and tone while keeping up with the latest social media trends
Stay up to date on social creator trends and emerging tools including YouTube Creator Studio, TikTok and CapCut templates, Canva Pro templates, Pinterest templates, Wyng, etc and recommend ways to leverage tools to enhance social creative
Concept, film, edit, add transitions, music, visual effects, and text overlays
Needs to be a creative thinker with a strong understanding of social media trends and the ability to multi-task and collaborate in a fast-paced environment
Qualification
Required
2+ years of experience working in social media for a large brand or agency
Strong understanding of social media landscape including Facebook, Instagram, Twitter, Pinterest, Tik Tok, YouTube, and emerging platforms
Bachelor's degree from an accredited college or university in Marketing, Public Relations, Communications, Journalism, or a related field
Any suitable combination of education and experience will be considered
Preferred
Creative writer with exceptional storytelling skills and ability to develop TSC's online brand identity and voice
Clear understanding of social performance metrics and KPIs with knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics
Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment
Excellent reporting and analytical skills, quantitative and qualitative, with strong attention to detail
Experience with DSLR cameras & Drone equipment
Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content
Experience with platforms such as, Adobe Creative Suite
Exceptional initiative and follow-through with an eagerness to collaborate across all TSC departments
Retail and/or customer service experience a plus
Experienced at using complex content and scheduling systems, comfortable tracking large amounts of information and offer a blend of design and technical skills
Strong hands-on web production skills
Stay on top of digital trends, best practices and standards
Ability to multitask
Ability to adapt to high-performance work environment
Strong verbal, written and Power Point presentation skills
Benefits
Medical, dental, and vision coverage
Company-paid life and disability insurance
Paid parental leave
Tuition reimbursement
Family planning resources such as adoption and surrogacy assistance
Company
Tractor Supply Company
Tractor Supply Company is the operator of rural lifestyle retail stores.
10001+ employees
H1B Sponsorship
Tractor Supply Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (49)
2023 (46)
2022 (58)
2021 (41)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-02-18IPO
Leadership Team
Hal Lawton
President & CEO
Rob Mills
SVP & CIO
Recent News
Company data provided by crunchbase