Mallinckrodt Pharmaceuticals · 2 months ago
Director, Omnichannel Strategy & Execution
Bridgewater, NJ
Full-time
Hybrid
Director/Executive
10+ years expMallinckrodt Pharmaceuticals is seeking a Director of Omnichannel Strategy & Execution to lead the design and execution of integrated HCP and patient engagement strategies. This role focuses on driving personalization and seamless customer journeys through data, insights, and AI, while collaborating with various teams to enhance customer experiences.
Biotechnology
Responsibilities
Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys
Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non-digital channels (email, field, social, search, media, portals, events)
Architect end-to-end journey frameworks — from audience segmentation to message sequencing and touchpoint orchestration
Build channel-specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data
Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points
Champion data-driven marketing through actionable insights, audience triggers, and dynamic segmentation
Lead design and rollout of NBA and journey orchestration frameworks across brands — ensuring relevance, timing, and consistency across touchpoints
Partner with analytics and data science to define how insights, predictive models, and experimentation (A/B testing, multivariate) inform customer experiences
Leverage data/insights to optimize message cadence, content selection, and channel prioritization
Own the channel strategy — ensuring optimal mix, budget allocation, and performance measurement across HCP and patient programs
Continuously assess channel effectiveness and evolve the engagement mix using real-time insights
Collaborate with paid media, CRM, content, and field teams to ensure orchestration and consistency
Evaluate and introduce new channels and technologies to drive reach, engagement, and personalization at scale
Serve as the key bridge between marketing, data, analytics, and digital innovation functions
Partner with HCP and patient leads to embed omnichannel thinking into annual and tactical brand plans
Represent omnichannel marketing on enterprise digital councils and innovation forums
Qualification
Required
10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles
Proven expertise in channel strategy, journey design, and data-driven marketing
Experience operationalizing NBA, customer segmentation, or personalization programs
Strong understanding of HCP and patient engagement dynamics, content strategy, and compliance in a regulated environment
Excellent leadership, storytelling, and cross-functional collaboration skills
Benefits
Competitive pay and benefits
Eligible for a bonus in accordance with the terms of the applicable program
Company
Mallinckrodt Pharmaceuticals
Mallinckrodt Pharmaceuticals combined with Endo in 2025 to better serve customers and improve outcomes for the patients we support.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2013-07-01IPO
Leadership Team
Paul O'Neill
SVP Quality and Operations, Specialty Brands
Recent News
2025-11-12
Company data provided by crunchbase