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Wellesley College · 1 month ago

Assistant Vice President of Communications and Public Affairs

Wellesley College

Full-time

Hybrid

Director/Executive

$154K/yr - $180K/yr

10+ years exp

Wellesley College is a premier institution dedicated to educating women who will make a difference in the world. The Assistant Vice President of Communications and Public Affairs will provide leadership in strategic communications and integrated marketing, overseeing various teams and ensuring effective communication strategies are implemented across the college.

Education

Culture & Values

Responsibilities

Oversee the directors of executive communications and media relations to ensure a cohesive strategic communications strategy and an effective implementation of that strategy

Serve as a consultant to cross-campus colleagues in the Office of Development, the Office of Admission, Career Education, and others in conceiving, planning, and executing strategic communications projects

Serve as a key member of the C&PA team regarding the strategy and execution of issues and crisis management; when needed, represent C&PA on the College crisis management team

Draft and edit timely communications on behalf of the College, including press releases, statements, talking points and other announcements regarding strategic initiatives and crises

Work with the VP to support government and external relations efforts at the local, state and national levels as required

Oversee the directors of digital marketing, editorial, and creative services to enhance the division’s marketing strategy in support of key priorities such as fundraising, student recruitment, alumnae engagement, and planning and marketing for key events and institutional initiatives

Effectively lead cross-departmental teams and stakeholders across the College for major events, marketing, and external and internal communications

Bring a new level of strategy, analytics, and discipline to all of the College’s marketing and communications efforts

As the College prepares for the public launch of its philanthropic campaign, the AVP will be a key partner in developing the creative, storytelling, and activation campaign strategies

The AVP will coordinate with development staff, Wellesley’s creative agency, and additional campaign staff to develop strategic marketing materials, and will plan key activation events to powerfully articulate the priorities of the campaign and engage key stakeholders

Oversee key functions of the C&PA team in order to promote greater integration and impact

Serve as the VP’s deputy with Senior Leadership when needed

Represent the C&PA team with all constituencies across campus

Serve as the division’s point person with industry organizations and external stakeholders as designated by the VP

Qualification

Strategic communicationsCrisis managementIntegrated marketingMedia relationsStakeholder engagementLeadership experienceCommunicationTeam buildingOrganizational skillsDecision-making skillsTime managementProblem solving

Required

Bachelor's degree

10 to 15 years progressive leadership experience in marketing and communications in higher education or another relevant field, including supervising teams

Strong management, leadership, and supervisory experience and skills

Excellent written and verbal communications skills, including writing and speaking clearly and effectively

Demonstrated experience with integrated marketing and communications strategies to increase stakeholder engagement, philanthropic campaigns, student recruitment, and strengthen institutional reputation

Significant issues management experience, including serving as the spokesperson for an organization and managing both internal and external stakeholders

Demonstrated experience with media relations, editorial judgment, and analytics

Excellent organizational, decision-making, and time management skills

Ability to work outside normal business hours, including evenings and weekends, as required

Strong experience as a manager, team builder, and problem solver