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Zegna · 1 day ago

Marketing & Events Manager

New York, United States

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $110K/yr

5+ years exp

Zegna is a leading global luxury menswear brand, and they are seeking a Marketing & Events Manager for North America. This role involves executing regional marketing strategies, managing local events, and driving brand engagement to enhance the client experience.

FashionRetailTextiles

Responsibilities

Allocate and manage the budget for all regional retail advertising and marketing initiatives

Collaborate on planning regional marketing strategy, applying insights and suggesting innovative ideas with a particular focus on new store openings and priority markets

Work closely with HQ to design and validate local strategy and execution

Establish strong partnerships with cross-functional teams to align on plans and execution (PR, Content, Media, Retail, CRM, Visual Merchandising, Finance, etc.)

Oversee all facets of regional and partner marketing initiatives and localized campaigns to ensure execution meets brand standards and guidelines

Support marketing department as a flexible and diversified resource across all planning and projects

Support the Marketing & Events Director to ensure all events (brand, retail, client experiences) are delivered seamlessly and in an elevated manner with a hands-on mindset

Design activations to deliver strong ROMI

Develop and implement enhancements to events, retail activations, and client experiences

Own and develop mall relationships to maximize brand awareness and visibility through mall marketing platforms

Serve as relationship support and account manager for appx 10 retail and wholesale partners, driving strategy and execution for all Lease Required Advertising [LRA] and Coop Advertising campaigns

Establish and leverage relationships with potential brand partners (e.g., Amex, hospitality, art industry)

Collaborate with regional teams with optimize relationship network with key hospitality partners, local VIPs, stylists, wedding planners and others

Serve as relationship lead between marketing department and retail teams, as well as key relationship lead between local teams and HQ marketing resources

Develop infrastructure and protocols for handling retail marketing requests

Own all facets of regional retail marketing including asset requests and delivery for all regional marketing campaigns

Design and deliver marketing activities to engage clients with the brand

Manage regional participation in charitable events

Maintain regional calendar slides

Champion local initiatives for inclusion in digital, social and paid media campaigns

Monitor local paid media campaigns, providing strategic marketing guidance in collaboration with local teams to media agency

Create briefs, pitch and summary presentations to ensure HQ alignment

Support marketing department with budget tracking and management, ensuring proper budget planning, timely vendor payments and payment tracking

Manage expense report submission

Provide strategic marketing insights

Monitor competitive activities and identify consumer trends and insights

Create marketing collateral as needed for regional and HQ teams, including planning and summary decks and presentations

Support HQ during key brand moments as needed, such as fashion shows and local activations

Qualification

Retail luxury marketingEvent executionBudget managementBrand managementData analysisLeadership skillsCommunication skillsProject managementPresentation skillsOrganizational skills

Required

Bachelor's degree or equivalent experience required

5+ years of proven experience in retail luxury marketing and brand management, and event execution

Demonstrated success in creating and implementing integrated brand strategies that drive results

Outstanding verbal, written, and presentation skills, enabling effective influence across various stakeholders

Strong leadership skills with the ability to align diverse teams and departments toward a common goal

Extensive experience in budget creation, management, and optimization to ensure cost-effectiveness without compromising quality

Strong data analysis capabilities to inform decision-making and measure the success of initiatives

Expertise in managing multiple projects and priorities simultaneously in a fast-paced environment

Preferred

MBA preferred

Benefits

Bonus potential

Company

Zegna

Glassdoor3.1

Inspired by our visionary founder, Zegna follows its own path down the road that Ermenegildo built over 110 years ago in the mountains in Piedmont, Northern Italy.

Founded in 1910

Trivero, Piemonte, ITA

5001-10000 employees