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Colibri Group · 1 day ago

Growth & Marketing Leader

United States

Full-time

Remote

Senior Level

Colibri Group is a company that values culture and teamwork, and they are seeking a Growth & Marketing Leader to drive revenue growth for SimpleNursing, their nursing education business. The role involves leading marketing acquisition and brand teams, executing data-driven strategies, and optimizing marketing investments to achieve performance targets.

Continuing EducationEducation

Responsibilities

This Growth and Marketing Leader role involves owning the growth agenda for SimpleNursing, a multi-million dollar nursing education business, setting and executing data-driven strategies to acquire, convert, and retain students in a highly digital, direct-to-consumer environment

The primary focus is to drive aggressive, sustainable revenue growth—experimenting across channels, building scalable programs, and turning insights into repeatable results

The Growth and Marketing Leader is directly responsible for delivering revenue and performance targets for the business, continuously optimizing marketing investments, conversion funnels, and lifecycle initiatives to meet or exceed plan

Works closely with product, development, content, operations, sales/B2B, and shared marketing services to set priorities, align roadmaps, and execute integrated growth strategies as the pod (business) leader

This role will require proactive outbound experimentation and market engagement, including testing new channels, partnerships, and campaigns to reach and convert nursing students where they are

Qualification

Growth marketingDigital marketing expertiseMarketing budget managementData-driven decision makingB2C marketing experienceCross-functional collaborationEntrepreneurial mindsetOrganicPaid growthB2B marketingCreativity

Required

Strong strategic and executional marketing background with a proven focus on growth

Experience managing marketing budgets, ideally between $10M and $25M

Broad digital marketing expertise across acquisition and retention channels

Ability to work cross-functionally with product, operations, and content teams

Entrepreneurial mindset with creativity grounded in data and analytics

Demonstrated ability to grow a business through organic and paid channels

B2C marketing experience required

Preferred

Familiarity with B2B marketing in academic or university contexts

Company

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.

Founded in 1990